Overview
The Specialist Certificate in Strategic Branding and Communication offers a purposeful learning journey that prepares learners to navigate the complexities of modern branding and marketing. The certificate develops both foundational knowledge and advanced capabilities, enabling participants to craft compelling brand strategies, design impactful communication approaches, and apply insights with confidence in diverse professional settings. Learners engage in contemporary practices shaped by digital innovation, sustainability, and evolving consumer expectations, while cultivating the ability to think critically and act strategically. By combining theory with practical application, the certificate empowers participants to strengthen brand experience, foster meaningful engagement, and contribute to the long‑term success of organisations. Learners emerge with the clarity, creativity, and strategic acumen needed to lead branding and communication initiatives in today’s competitive marketplace.
Curriculum
The specialist certificate consists of 4 courses, which can be completed within 1 year.
| Course | Skill |
|---|---|
| MKT202 Marketing Management | Build essential marketing knowledge applicable across industries. By integrating classic marketing principles with digital and sustainability perspectives, the course enhances learners’ employability and supports career development in marketing and related functions. |
| MKT354 Brand Management | Build and manage brands in an environment that is influenced by rapid technology revolution and concerns for sustainability. |
| MKT358 Integrated Marketing Communications | Grasp various methods by which organisations communicate with their markets, as well as the analysis and design of integrated marketing communications programmes. |
| MKT390 Marketing Research | Apply marketing research techniques and methodologies by designing research projects, selecting sampling methods, creating measurement scales and questionnaires, and leveraging technology to enhance marketing research processes. |
Eligibility
The specialist certificate is open to CET students as well as students enrolled in an undergraduate programme.
- At least 18 years of age.
- GCE A-Level with two passes (prior to 2006) or two H2 passes (from 2006), local polytechnic diploma, International Baccalaureate (IB) diploma, or NUS High School diploma.
- Applicants with a ITE diploma or other diploma qualifications plus an acceptable SAT or ACT (with writing) score may be considered for admission on a case by case basis.
- If not, at least 5 GCE O-Level passes and an interview.
Fees
Please click here for the course fees. SkillsFuture Credit and other schemes may be used to offset the course fees.
The application fee is $60 (before GST) for first-time CET applications, which is non-refundable.
Completion
To attain the specialist certificate, students need to pass all the courses. Students are encouraged to complete all the courses within 3 years.
Upon meeting the requirements, CET students can apply for the certificate and go on to pursue BSc Marketing. Only courses with at least a C grade can stack towards the bachelor's degree.
Students enrolled in BSc Marketing will be automatically issued the certificate upon meeting the requirements.
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