Back to top

Chinese Enterprises and Communities Monograph Series

Chief Editor: Professor Eddie C. Y. Kuo

 

华商华社研究丛书

总主编:郭振羽教授

第一册:《国际元立集团“企业家族”信念之探讨》Volume 1: Prime Group International: The Study of a 'Corporate Family'

Author: Chung Yun-ying

This case study explores how Prime Group International, through the principles of Confucianism, transforms itself from a 'family business' to become a 'corporate family'.

Led by its chairman, Mr Tan Hong Khoon, Prime Group International started with running Prime Supermarket in Singapore. Over the years, it gradually ventured into various overseas businesses, ranging from resort and hospitality, golf course, agriculture, real estate, education to wellness and healthcare.

Mr Tan firmly believes that 'family' forms the basis of all societies and when the family is not well managed, it becomes the source of many problems in modern society. He attributes the success of his businesses to the adoption of a good set of house rules, fairness, justice, openness and leads by example. These are basically Confucian in nature. Meanwhile, the author also highlights the contribution of some key female family members in maintaining a harmonious relationship in the family. With the expansion of the business, and through application of Confucian ideals, Prime Group International has transformed itself to become a "corporate family", where their corporate employees are instilled with a sense of identity and become part of the extended family.

 

第一册:《国际元立集团“企业家族”信念之探讨》

作者:钟云莺

本书以国际元立集团作为研究对象,探讨其如何通过实践儒家思想,从“家族企业”开创“企业家族”的经营信念。

由陈逢坤所创立的国际元立集团,以新加坡的百美超市起家,经过多年发展,逐渐扩大经营至海外市场,投资范围涵盖度假酒店、高尔夫球场、农业、房地产、教育文化、养生医疗等领域,成为一家国际化的跨国企业。

陈逢坤一再强调“家是构成社会一切的基础。如果“家”无法好好的经营,那势必成为许多现代化社会问题的根源。他认为家族事业兴盛的主因来自于一套良好的家规制度和“大家长”的公平、公正、公开及以身作则。这些理念基本上都传承自儒家思想。作者特别指出陈家庄的女性是稳定大家族和睦共处的主因。随着国际元立集团企业的扩大,其结合儒家思想的经营方式,培养了员工对公司的归属感与身份认同,成功开创了“企业家族”的经营信念。

Back to top