Wong, A.H.K., Wu, C.X., Whitla, P. and Snell, R.S. (2022)
"How LMX and Marketing Capabilities Guide and Motivate Customer-Facing Employees' Learning", Journal of Business Research, 138, 161 – 169.
Wong, A.H.K., Cheung, J.O. and Chen, Z. (2020)
"Promoting effectiveness of 'working from home': Findings from Hong Kong working population under COVID-19", Asian Education and Development Studies, 10(2), 210 – 228.
Wong, A.H.K. and Poon, H.S.Y. (2018)
"An Exploratory Study on the Social Enterprise Sector in Hong Kong", Hang Seng Management College Business Review, 1(1), 33 – 37.
Wong, A.H.K., Tian, Y. and Poon, P. (2016)
"Managing Opportunism in China: The Roles of Guanxi, Environmental Uncertainty and Management Culture." Journal of Global Marketing, 29(2), 98 – 111.
Wong, A.H.K. and Tse, F.W.L. (2015)
"Identifying the Benefits and Challenges of Using Social media as a Promotional Tool for Social Enterprises." International Journal of Marketing and Technology, 5(12), 105 – 117.
Wong, A.H.K. and Tse, F.W.L. (2015)
"An Investigation of How Networking Improves Social Enterprise Performance." International Journal of Advanced Research in Management and Social Science, 4(11), 25 – 35.
Zhan, G. and Wong, A.H.K. (2015)
"The Use of E-commerce Site for Partner Search." Journal of Economics, Business and Management, 3(10), 967 – 970.
Peng, L., Wong, A.H.K. and Wan, L.C.Y. (2012)
"The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison between Genuine and Counterfeit Products?" Journal of Global Marketing, 25(1), 17 – 28.
Ellis, P.D., Davies, H. and Wong, A.H.K. (2011)
"Export intensity and marketing in transition economies: Evidence from China," Industrial Marketing Management, 4(4), 593 – 602.
Wong, A.H.K. and Ellis, P. (2007)
"Is market orientation affected by the product life cycle?" Journal of World Business, 42(2), 145-156.
Conference Papers (since 2015):
"Social Marketing: The Best Marketing Practice for Social Enterprises?", The 6th Annual Symposium on Management and Social Sciences, Hokkaido, Japan, 16 – 18 July 2019.
Wong, A.H.K. and Poon, S.Y.H.
"Social Enterprise Ownership and the Achievement of Performance Objectives", 2017 Academy of International Business Southeast Asia Regional Conference, Chiang Mai, Thailand, 7-9 December 2017.
"Key Challenges and Key Success Factors for Social Enterprises in the Retail Sector", 13th Asia-Pacific Business Research Conference, Singapore, 23-24 October 2017.
Wong, A.H.K., Leung, W.Y.N., Lam, C.P.S. and Snell, R.S.
"To Care About Our Society - Social Marketing: A Course that Develops Caring Leaders for the Society", 6th Asia-Pacific Regional Conference on Service-Learning, Surabaya, Indonesia, 28 May - 2 June 2017.
"Developing Organizational Learning and Marketing Capabilities in Social Enterprise", Seventeenth International Conference on Knowledge, Culture, and Change in Organizations, Darwin, Australia, 20-21 April 2017.
Zhan, G. and Wong, A.H.K.
"Consumer Adoption of Wi-Fi Network: The Role of Security Knowledge, Perceived Threat and Security Measures", 8th International Conference on E-Education, E-Business, E-Management and E-Learning, Kuala Lumpur, Malaysia, 5-7 January 2017.
Wong, A.H.K. and Tse, F.W.L.
"Social Media, Networking, and Marketing Performance: A Study of Social Enterprises in Hong Kong." Academy of International Business Southeast Asia Regional Conference 2015, Penang, Malaysia, 3-5 December 2015.
"How to Improve the Sustainability of Social Enterprises?" 32nd International Business Research Conference, Melbourne, Australia, 23-25 November 2015.
Whitla, P. and Wong, A.H.K.
"Chinese Consumer Attitudes to the Purchase of Second-Hand Goods" Paper presented at SIBR-Thammasat Conference on Interdisciplinary Business and Economics Research, Bangkok, Thailand, 4-6 June 2015.