Allan Chia

Associate Professor Allan Chia

Assistant Provost (External Relations & CET) and Dean

School of Business

Tel: +65 6248 9124

Email: YWxsYW5jaGlhYmhAc3Vzcy5lZHUuc2c=

Educational Qualifications

  • 1989

    MCom (Marketing), Master of Commerce in Marketing, University of Strathclyde

  • 1986

    BA (2nd Class Honours), National University of Singapore

Academic and Professional Experience

2017 - 2018
Vice Dean, School of Business, Singapore University of Social Sciences

2008 - 2018
Head of Programme, Singapore University of Social Sciences

2007 - 2008
Senior Lecturer, UniSIM

2004 - 2007
Part-time lecturer at various tertiary institutions, including UniSIM

2001 - 2003
Manager, Teaching Enterprise Project, Nanyang Polytechnic

2000 - 2001
Manager, Tour & Travel Centre, Nanyang Polytechnic

1992 - 2003
Senior Lecturer, School of Business Management, Nanyang Polytechnic

1990 - 1992
Assistant Manager (Product Development), Sentosa Development Corporation

Wong, Amy; Chia, Allan (2021),
"Members’ affective states and cognition in online brand communities", Proceedings of the American Marketing Association and the American Collegiate Retailing Association Triennial Conference, 25-26 March, USA, virtual.

Wong, Amy; Chia, Allan (2019),
"Understanding service convenience in brick-and-mortar retail formats in China", Proceedings of the 33rd Australian and New Zealand Academy of Management Conference, 3-6 December, Pullman Cairns International, Queensland.

Chia, Allan (2018),
"Understanding Baby Boomers’ Intention to Use Online Travel Agencies”, Proceedings of the 18th International Conference on Electronic Business AI and Smart Tourism, v 2018-December.

Guan, Chong; Wei, Joicey; Chan, Calvin; Chia, Allan; (2018),
“Senior Citizens’ Self-Efficacy For ICT Use: The Influence Of Gender, Social Influence And Social Support”, Proceedings of the 17th Conference of the International Consortium on Electronic Business”.

Chia, Allan; Gervais, Gabriel (2016),
“FoodXervices Inc : Corporate Responsibility and Business as Usual”, Conference Proceedings of World Academy of Science, Engineering and Technology(WASET), 22 Jul 2016, Zurich, Switzerland

Chia, Allan (2014),
“Service-Dominant Logic and Co-Creation in Adult Learning Higher Education in Singapore”, The 3rd International Symposium on Business and Social Sciences Conference Proceedings, 23 to 24 Jul 2014, Sapporo, Japan

Chia, Allan (2013),
“Insights into How Student Consumption Values Affect Their Intention to Pursue Further Studies at a Private Education Institution in Singapore”, Spring 2013 Marketing Management Association Conference Proceedings, 27 Feb to 1 Mar 2013, Chicago, USA

Chia, Allan (2011),
“A Study of the Factors Influencing Students’ Selection of a Private Educational Institution in Singapore and the Marketing Implications for the Institution”, (June 22, 2011). SIBR. Available at SSRN:

Tan, Verily ; Chia,Allan; Wong, Steven & Lee, Yew Haur (2011),
“Pilot Wiki Implementation – Lessons Learned on Student Collaboration”, paper presented at the Global Learn Asia Pacific 2011Conference, 28 Mar to 1 Apr 2011, Melbourne, Australia

Chia, Allan (2009),
“Corporate philanthropy and government involvement: Preliminary insights into their significance in Singapore”, in Mumba, Amos and Ketola, Tarja (Eds.), Responsible Leadership: Proceedings of the Corporate Responsibility Research (CRR) 2009 Conference. Proceedings of the University of Vaasa, Reports 157, Vaasa, Finland

Danfoss Asia Pacific - Training Consultant

Premium Automobiles Pte Ltd - Consultant

Marketing for Non-Profit Organisations; Tourism Marketing, Services Marketing

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