Brian Lee

Associate Professor Brian Lee Chin Hin

Head, Communication Programme

School of Humanities and Behavioural Sciences

Tel: +65 6248 9235

Email: YnJpYW5sZWVAc3Vzcy5lZHUuc2c=

Educational Qualifications

PhD. (Communication and Information), Nanyang Technological University (NTU), Singapore.

Master of Arts. (Advertising), College of Communication, University of Texas at Austin, U.S.A.

Bachelor of Arts (Journalism with Minor in Advertising). The National Chengchi University (NCCU), Taipei.

Academic and Professional Experience

2008 - Present
Head of Communication Programme, Singapore University of Social Sciences, Singapore.

2013 - 2014
Adjunct Faculty, Lee Kong Chian School of Business (Corporate Communication), Singapore Management University (SMU), Singapore.

2006 - 2007
Associate Faculty, SIM University, Singapore.

2002 - 2007
Lecturer, Manager (Student Development), Ngee Ann Polytechnic.

2004 - 2004
Adjunct Lecturer, School of Business Administration (Communication), Charles Sturt University, Australia (Singapore campus).

2001 - 2002
Centre Manager, Chinese Heritage Centre, Singapore.

1998 - 2001
Research Scholar, School of Communication Studies, Nanyang Technological University, Singapore.

1997 - 1998
Senior Marketing Communications Executive, National Kidney Foundation (Singapore).


Lee, B. (2016).
Does Mobile Technology Help Achieve Learning Outcomes? Journal of Education and Social Sciences, Vol. 5, Issue 2. 146-150.

Lee, B. (2015).
Proposed Framework for Cyber Wellness Index in Singapore. Global Journal of Business & Social Science Review (GJBSSR) Vol. 4 (1). Malaysia: GATR. 409-412

Lee, B. (2013).
Social Media as a Non-formal Learning Platform. Procedia Social and Behavioral Journal, Volume 103, 837-843. doi: 10.1016/j.sbspro.2013.10.405.

Lee, B. & Ang, S. (2013).
Social Media as an Informal Learning Platform: Case Study on Adult Learning at SIM University, Singapore. Procedia Social and Behavioral Journal, Volume 93, 1158–1161. doi: 10.1016/j.sbspro.2013.10.007.

Lee, B. (2013).
Does SMS use affect the English literacy among youths in Singapore? Journal of Communication and Computer, Volume 9 (No. 9). 1077-1082.

Lee, B. (2011).
Effect of Incentivized Online Activities on E-learning. Procedia Social and Behavioral Sciences Journal, Volume 28, 211-216. doi:10.1016/j.sbspro.2011.11.040.

Lee, B. (2010).
Exploring a New Research Method in Diversity Research. Procedia Social and Behavioral Sciences Journal. Volume 7, 494-503. doi:10.1016/j.sbspro.2010.10.067.

Lee, B. (2008).
Improving Effectiveness of E-learning: ELM Way. Managing Diversity in Educational and Community Settings. 233-239. Kuala Lumpur: Universiti Kebangsaan.

Kang, W. & Lee, B. (2000).
Internet Commerce Models in Asia: Cases Studies of Singapore and South Korea. Pacific Telecommunications Review (PTR), Volume 22 (No. 2), 29-41.


Wong, P., Lee, B, et al. (Eds.). (2006).
Medialogues: Issues & Perspectives Singapore. Singapore: Ngee Ann Polytechnic.

Book Chapters:

Ang, P. & Lee, B. (2002).
Wiring an Intelligent Island: The Internet in Singapore. In Rao, S. & Klopfenstein, B. (Eds.), Cyberpath to Development in Asia: Issues and Challenges. 159-182. New Delhi: Sage.

Hasan, H. & Lee, B. (2002).
Internet Advertising: The New Paradigm for Marketing Communications. In Khattab, U. & Ibrahim, F. (Eds.), Communication and Media Studies in ASEAN: Bridge to New Frontiers. 135-149. Kuala Lumpur: Universiti Kebangsaan.

Conference Papers (Selected):

Lee, B (2021).
Why is Study Stream Gaining Popularity Among Students Worldwide? Paper presented at the 5th International Conference on Social Science, Humanities and Education, August 27-29, 2021. (Virtual Presentation)

Lee, B (2021).
A Preliminary Study on the Effectiveness of Using Study Stream. Paper present at the International Educational Technology Conference (IETC 2021), September 2-3, 2021. (Online Conference)

Lee, B (2020).
Family TikTok in the time of Pandemic. Paper presented at the 19th International RAIS Conference on Social Sciences and Humanities, October 18-19, 2020, (Online Conference)

Lee, B (2020).
Is Virtual Classroom More Effective Than Blended e-learning as a Learning Platform? Paper presented at the eLearning Forum Asia 2020 (eLFA 2020), December 7-8, 2020. (Online Conference)

Lee, B (2019).
YouTube Advertising: Pre-roll or Influencers? Paper presented at the International Conference on Social Sciences and Management (ICSSM), June 18-21, 2019, Beijing, China.

Lee, B. (2018).
Mobile Apps for Learning: Boon or Bane? Paper presented at the eLFA, Taipei May 23-25, 2018.

Lee, B. (2017).
The Impact of Fake News on Public Relations Practice in Singapore. Paper presented at the 17th Biennial International Conference on Media and Communication, November 20-22, Kuala Lumpur, Malaysia.

Lee, B. (2017).
Evolving Media Education: The UniSIM Way. Paper presented at the 3rd World Conference on Media and Mass Communication – MEDCOM 2017, April 20-22, 2017, Kuala Lumpur, Malaysia.

Lee, B. (2014).
Using Social Media for Learning: Instructor’s Perspective. Paper presented at the Annual Conference on Social Studies, Communication and Education (ACSSC 2014), Malaysia.

Lee, B. (2010).
Media Literacy Education in Asia: New Developments. Paper presented at the International Communication Association (ICA) Conference (2010), Singapore.

Lee, B. (2010).
How does Motivation Affect Effectiveness of E-Learning? Paper presented at the ICT 2010, Singapore.

Lin, T. & Lee, B. (2010).
Interactivity and Relational Maintenance: Examining political blogging in Singapore. Paper presented at the International Association of Media and Communication Research (IAMCR) Conference (2010), Portugal.

Others (Op-ed):

Lee, B. (October 4, 2011).
Why Businesses Need In-house Social Media Teams? Today, 14.

Lee, B. (October 1, 2011).
Making a friend of Social Media. The Business Times, 28. (Op-ed).

Aggrawal, N., Lee, B. & Lim, S (Sept 1, 2009).
Include Arts and Social Science. The Straits Times, Review and Forum, A16. (Op-ed).

Aggarwal, N., Lee, B. & Lim, S. (Oct-Nov, 2009).
Arts & Social Sciences Degree Programmes Becoming More Popular (Part 1&Part 2), Today’s Manager, 38-40. (Feature article).

2020 - Present
Expert-Mentor, Humanities and Social Sciences Research Programme (HSSRP) Scheme, Ministry of Education.

2019, 21 - 22
Book Reviewer, Routledge/Taylor & Francis.

Programme Committee Member, the eLearning Forum Asia 2020 (eLFA2020).

Speaker, Public Seminar: The Impact of Social Media on Society and Youths. May 7, 2017, Singapore Federation of Chinese Clans Association.

Session Chair and Evaluation Panel Member, the 3rd World Conference on Media and Mass Communication – MEDCOM 2017.

2015 - 2016
Chair (Event Management), Organising Committee, the Singapore Media Forum, Singapore.

Reviewer, UniSIM Scholarship of Teaching and Learning (SoTL) Journal.

Academic Committee and Panel Reviewer, the eLearning Forum Asia 2015 (eLFA2015).

Speaker, Opening Session, the 2nd Singapore Media Conference, Singapore.

Organising Committee Member, the 2nd Singapore Media Conference, Singapore.

  • Social Media
  • E-learning
  • Strategic Communication

Dean’s Teaching Honour List (Adjunct Faculty), Singapore Management University (SMU).

Academic Award (Development), Ngee Ann Polytechnic, Singapore.

Academic Award (Teaching), Ngee Ann Polytechnic, Singapore.

Top Prize (Research Paper), Pacific Telecommunications Council's Essay Prize (International). (Title of research paper: Internet Commerce Models in Asia: Singapore and South Korea (co-written with Kang, S.).

3rd Prize, The Golden Point Award (NAC-SPH, Chinese), Singapore.

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