Caroline Lim

Dr Caroline Lim

Head, Organisation and Leadership for Social Change Programme

S R Nathan School of Human Development

Tel: +65 6248 0339

Email: Y2Fyb2xpbmVsaW1zbEBzdXNzLmVkdS5zZw==

Educational Qualifications

PhD (General Management), Singapore Management University

Executive MBA, Tsinghua-INSEAD, Singapore/China/France/Abu Dhabi

Bachelor of Arts, National University of Singapore

Academic and Professional Experience

2020 - Present
Reviewer, The Singapore Economic Review

2019 - Present
Reviewer, The Journal of FinTech

2018 - Present
Member, SUSS Institutional Review Board (HBR)

2018 - 2018
Reviewer, SERVSIG 2018

2015 - 2017
Director, Corporate Communications
Director, Alexandra Health Institute

2012 - 2014
Adjunct Faculty, Lee Kong Chian School of Business
Singapore Management University

2007 - 2015
Director, Institute of Service Excellence
Singapore Management University

1996 - 2007
Division Head & Vice President (High), Delivery Channels & Operations
United Overseas Bank Group

1995 - 1996
Associate, Operations
American Express Travel Related Services, Singapore

Lim, C. S. L., Su, M. Y., & Sng, H. L. (2022).
“Management and Leadership of Non-Profit Organisations in Singapore: A Common Language and Shared Meaning for Transformation”. World Scientific.

Lim, C. S. L. (2018).
“Building Enabled Communities in Singapore”, Agency for Integrated Care.

Book Chapters:
Lim, C.S.L., Wang, Z. (2023).

“A Systematic Approach to Segmentation Analysis Using Machine Learning for Donation-Based Crowdfunding.” In: Reis, J.L., Peter, M.K., Varela González, J.A., Bogdanović, Z. (eds) Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, vol 337. Springer, Singapore.

Lim, C. (2015).
Alexandra Health System. In Satkunanantham, K., & Lee, C. E. (Eds.). Singapore's health care system: What 50 years have achieved. World Scientific.

Lee, D. K. C., & Lim, C. S. L. (2021).
“Blockchain Use Cases for Inclusive FinTech: Scalability, Privacy, and Trust Distribution.” The Journal of FinTech, 1(01), 2050003.

Lim, C., Wang, Y., Ren, J., & Lo, S. W. (2019).
“A Review of fast-growing Blockchain Hubs in Asia”. The Journal of the British Blockchain Association.

Lim, C., Lim, I., & Chern, S., (2019).
“Building enabled communities in Singapore”. International Journal of Integrated Care (IJIC), 19(4).

Lim, C. (2019).
“Peer-to-peer interactions for better customer experience”. International Journal of Integrated Care (IJIC), 19(4).

Lim, C., Yeo, L. (2021).

Thoughtful tech applications can help charities reach those in need even with COVID-19 restrictions”. CNA Online. 13 Sep 2021.

Ang, J., Lim, C., & Su, M. Y. (2021).
Creating a caring kampung: Rethink how to care and support caregivers”. The Straits Times. 17 Jun 2021.

Lim, C. (2020).
Why Singapore charities should collaborate and not compete for beneficiaries”. Today Online. 19 Oct 2020.

Cases & Teaching Notes:
Lim, C., Su, M. Y., & Lim, D.

“SATA CommHealth: Resilient Community Care Post-pandemic”. Ivey Publishing (forthcoming).

Su, M. Y., Lim, C., & Wong, H.
“Food from the Heart’s Digital Transformation Journey: Change strategy and leadership”. SMU Case Writing Initiative (forthcoming).

Lee, M., Lim, C., Zerrillo, P., & Mathur, S. (2016).
Breadtalk: Continuous Innovation to keep the brand fresh”. SMU-16-0004

2022 - Present
Vice Chair, Board
Chair, Human Capital Committee
HCA Hospice Limited

2020 - Present
Mentor, Mentoring Marketplace Programme
MOH Office of Healthcare Transformation

2019 - Present
SingHealth Community Partnership Council

2018 - 2022
President, Council (2019-22)
Chair, Executive Committee (2019-22)
Chair, Corporate & Community Relations Committee (2018-19)
HCA Hospice Care Association

2016 - 2022
Member, Advisory Committee
Regent Secondary School

2009 - 2015
Member, Steering Committee
National GEMS UP Movement

2009 - 2011
Judge, Singapore Experience Awards
Singapore Tourism Board

2008 - 2012
Member, Quality Service Advisory Council
Public Service Division

2008 - 2011
Advisor, Singapore Service Star Accreditation Scheme
Singapore Tourism Board

2004 - 2006
Member, Executive Council
Call Centre Council of Singapore

2023 - Ongoing
United Overseas Bank Group, Group Customer Advocacy

2021 - 2021
Caregiver Alliance Limited

  • Transformative service research
  • Marketing for social impact
  • Care service ecosystem
  • Caregiving assemblage
  • Skills-based volunteerism
  • Online fundraising & crowdfunding

Top 10 Adjunct Faculty, Dean’s Teaching Honour List,
Singapore Management University

1992 - 1995
UOB Scholarship for NUS Undergraduate Programme

“Leading with faith: effective board governance”. Invited Moderator. Charity Governance Conference: Governance in action–From Purpose To Practice And Impact. Singapore. 21 Nov 2023.

“Democratize, decentralize and disintermediate: transformative service for integrative communities”. 2023KSMS International Conference, Korea University, Korean Scholar of Marketing Science, Seoul, South Korea. 17-19 Nov 2023.

“Enabling value cocreation in caregivers through Transformative Service Initiatives”. The 18th International Research Symposium on Service Excellence in Management (QUIS18), Hanoi, Vietnam. 20-23 Jun 2023.

“Generating more good together: A data-driven approach to deliver win-win-win”. Invited Speaker. NCSS Capability Circle. 13 Apr 2023.

“Revised code and practical implications for churches”. Invited Speaker & Moderator. MCCY Charities Unit Engagement Series in 2023: Sharing Session with Churches. 17 May 2023.

“Navigating the pathway to Social Performance”. Invited Speaker. Temasek Foundation. Brown Bag Series. Singapore. 23 May 2023.

“Care economy and you”. Invited Speaker. Singapore: Imagining the Next 50 Years (SG50), Singapore Management University. 1 Feb 2023, 6 Sep 2023.

“Civil society and social service landscape in Singapore”. Invited Speaker. Environment and Civil Society in Singapore – College of Alice & Peter Tan, National University of Singapore. 1 Sep 2023.

“Building Enabled Communities in Singapore” at the 19th International Conference on Integrated Care. San Sebastian, Basque Country, Spain. 1-3 Apr 2019.

“P2P Interactions for Better Customer Experience”. International Conference on Well-Being: Health, Work and Well-being. Singapore. 1-2 Nov 2018.

“Research & Education on Service Excellence in Singapore”, 7th International Symposium on Service Innovation, Graduate School of Management, Kyoto University, Japan. 2015.

“A Measure for the Liability Side of Service Business”, 22nd Annual Frontiers in Service Conference, College of Management, National Taiwan University. Taipei, Taiwan. 4-7 Jul 2013.

“Exploring the Role of Caregiver Services in Preparing and Supporting Informal Caregivers: Using Service-Dominant Logic Perspective”. Co-Investigator. 2024. Awarded by MOE Start-up Funding. Total value S$19,538.

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