Dianna Chang

Dr Dianna Chang

Senior Lecturer, Marketing Programme

School of Business

Tel: +65 6248 0077

Email: ZGlhbm5hY2hhbmdAc3Vzcy5lZHUuc2c=

Educational Qualifications

2014
PhD (Marketing), Melbourne Business School, University of Melbourne

2001
MBA, Hong Kong University of Science and Technology

1994

B.Sc. (Biology), Beijing Normal University

Academic and Professional Experience

2020 – Present
Senior Lecturer (Marketing), School of Business, SUSS

2014-2019
Lecturer (Marketing), School of Business, SUSS

2016-2017
Visiting Research Fellow, Cambridge Judge Business School, University of Cambridge

2001-2007
Planning Manager/Director, D’Arcy/Publicis Hong Kong & Melbourne,

1998-1999
Marketing Manager, The Serono Group, Beijing

Chang, D., Chang, X., He, Y., Tan, K. (2022)
“The Determinants of COVID-19 Morbidity and Mortality across Countries”, Scientific Reports (an open access journal of Nature)

Conference Papers
Chang, D.; Chang, X., Huang, J., & Zhang, W. (2021)
“Are Overconfident CEOs Better at Branding Innovations?”. Australia and New Zealand Marketing Academy Conference, Melbourne/Australia

Chang, D.; Chang, X., & Yan, W. (2019)
“Executive’s Hometown Favouritism and Corporate Social Responsibility”, Multinational Finance Society, Crete/Greece

Chang, D. (2016)
“The Resourceful Decision Maker: Effects of Both Depletion and Accretion of Self-Regulatory Resources on Consumer Openness to Purchase Opportunities”. International Conference on Well-Being, Singapore

Chang, D. (2014)
“The Resourceful Consumer: An Experimental Exploration of the Effects of Self-Regulatory Resources on Consumer Openness to Opportunities”. Poster Presentation. Society of Judgement and Decision Making Annual Conference, Chicago, U.S.A

  • Consumer behaviour
  • Well-being studies
  • Sustainability
  • Interdisciplinary research
  • SUSS ARC Grant, 2019 SUSS Applied Research Committee Grant, SGD 10,000 Project title: Product Market Competition and Corporate Trademarks
  • Member, Institutional Review Board, SUSS, 2018-2020
  • Mumbrella Asia Awards Competition Juror, 2019
  • Reviewer; Journal of Consumer Psychology
  • Reviewer: International Journal of Internet Marketing and Advertising

  • Marketing Management
  • Digital Marketing
  • Consumer Behaviour
  • Integrated Marketing Communications
  • Customer Experience Management
  • Innovation and Strategy

  • Lazada Digital Marketing Training for Top Sellers, 2021
  • Melbourne Research Scholarship, 2005-2009
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