Dr Dianna Chang

School of Business

2020 – Present
Senior Lecturer (Marketing), School of Business, SUSS
2014-2019
Lecturer (Marketing), School of Business, SUSS
2016-2017
Visiting Research Fellow, Cambridge Judge Business School, University of Cambridge
2001-2007
Planning Manager/Director, D’Arcy/Publicis Hong Kong & Melbourne,
1998-1999
Marketing Manager, The Serono Group, Beijing

Chang, D., Chang, X., He, Y., Tan, K. (2022) “The Determinants of COVID-19 Morbidity and Mortality across Countries”, Scientific Reports (an open access journal of Nature)

Conference Papers

Chang, D.; Chang, X., Huang, J., & Zhang, W. (2021) “Are Overconfident CEOs Better at Branding Innovations?”. Australia and New Zealand Marketing Academy Conference, Melbourne/Australia
Chang, D.; Chang, X., & Yan, W. (2019) “Executive’s Hometown Favouritism and Corporate Social Responsibility”, Multinational Finance Society, Crete/Greece
Chang, D. (2016) “The Resourceful Decision Maker: Effects of Both Depletion and Accretion
·of Self-Regulatory Resources on Consumer Openness to Purchase Opportunities”. International Conference on Well-Being, Singapore
Chang, D. (2014) “The Resourceful Consumer: An Experimental Exploration of the Effects of Self-Regulatory Resources on Consumer Openness to Opportunities”. Poster Presentation. Society of Judgement and Decision Making Annual Conference, Chicago, U.S.A

SUSS ARC Grant, 2019 SUSS Applied Research Committee Grant, SGD 10,000 Project title: Product Market Competition and Corporate Trademarks

Educational Qualifications