School of Business
Tel: +65 6248 5007
Email: ZGluZ2RpbmdAc3Vzcy5lZHUuc2c=
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Journal Papers
Conference Papers
Movie Synopsis - A Text Analysis Perspective”, 2017 ANZMAC Conference Marketing for Impact, Melbourne Australia.
Financial Crisis”, 28th Australasian Finance and Banking Conference, Sydney, Australia.
Advertising”, Proceedings of the 2015 Annual Meeting of the Academy of Management (AOM),
Vancouver, Canada.
International Symposium on Economics and Social Science, Bangkok, Thailand.
from China ”, the 2nd Quantitative Economics Conference, Beijing, China.
Books and Book Chapters
Case Study
Press Article
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