Chong Guan

Associate Professor Guan Chong


Centre for Continuing & Professional Education

Tel: +65 6240 8905

Email: Z3VhbmNob25nQHN1c3MuZWR1LnNn

Educational Qualifications

PhD in Marketing, Nanyang Business School, Nanyang Technological University,

Bachelor in Marketing, Guanghua School of Management, Peking University, P.R.

Academic and Professional Experience

2011 - 2014
Lecturer, School of Business, SUSS

2014 - 2015
Head of Programme (Visual Communication with Business), School of Business, SUSS

2015 - 2019
Head of Programme (Marketing), School of Business, SUSS

2018 - 2022

Adjunct Faculty, Nanyang Centre for Public Administration, NTU

2019 - 2022
Deputy Director, Office of Graduate Studies, SUSS

2019 - Present
Editorial board member, Internet Research

2020 - 2022
Editor, International Journal of Internet Marketing and Advertising

2021 - Present
Associate Editor, Journal of Electronic Business & Digital Economics

Journal Papers:

  • Ding Qinxu, Ding Ding, Wang Yue, Guan Chong & Ding, B. (2023)
    Unravelling the landscape of Large Language Models: A systematic review and future perspectives. Journal of Electronic Business & Digital Economics, forthcoming.
  • Guan Chong, Ding Ding, Guo, J. & Teng Yun. (2023)
    An ecosystem approach to Web3.0: A systematic review and research agenda, Journal of Electronic Business & Digital Economics, 2(1), 139-156.
  • Cheng, X., Zhang, S., Fu, S., Liu, W., Guan, C., Mou, J., Ye, Q. and Huang, C. (2022)
    Exploring the metaverse in the digital economy: An overview and research framework, Journal of Electronic Business & Digital Economics, 1(1/2), 206-224.
  • Guan Chong, Hung Yu-Chen & Liu Wenting (2022)
    Cultural Differences In Hospitality Service Evaluations: Mining Insights of User Generated Content, Electronic Markets, forthcoming.
  • Guan Chong, Liu Wenting & Cheng, J.YC. (2022)
    Using Social Media to Predict the Stock Market Crash and Rebound amid the Pandemic: The Digital ‘Haves’ and ‘Have-mores’, Annals of Data Science, 9,
    5 - 31.
  • Guan Chong & Li, E. Y. (2021)
    Editorial: A note on influencer marketing in social media. International Journal of Internet Marketing and Advertising, 15(2), 124-128.
  • Guan Chong, Mou Jian, & Jiang Zhiying (2020)
    Artificial intelligence innovation in education: A twenty-year data-driven historical analysis, International Journal of Innovation Studies, 4(4),134 - 147.
  • Ding Ding, Guan Chong, Calvin Chan & Liu Wenting (2020)
    Building Stock Market Resilience Through Digital Transformation: Using Google Trends to Analyze the Impact of COVID-19 Pandemic, Frontiers of Business Research in China, 14(21), 1 - 21.
  • Hung Yu-chen & Guan Chong (2020)
    Winning box office with the right movie synopsis, European Journal of Marketing, 54(3), 594 - 614.
  • Jiang Zhiying, Guan Chong & de Haaij, Ivo (2020)
    Congruity and processing fluency: An analysis on the effectiveness of embedded online video advertising, Asia Pacific Journal of Marketing and Logistics, 32(5), 1070 - 1088.
  • Guan Chong & Lam Shun Yin (2019)
    Product rating statistics as consumer search aids. Journal of Interactive Marketing, 48, 51 - 70.
  • Hung Yu-Chen, Song Liang, Chao Chih-Wei & Guan Chong (2017)
    Love at First Sight: The Effect of Presentation Order on Evaluation of Experiential Options in Luxury Tour Packages, Journal of Business Research, 81, 181 - 191.
  • Ding Ding, Guan Chong, Fang Zheng & Lee Pui Mun (2017)
    Does Online Rating Affect Companies’ Financial Performance? Evidence from Hotels in Singapore, Journal of Accounting and Finance, 17(9),
    60 - 75.
  • Lee Pui Mun, Guan Chong & Chan M.L. Calvin (2017)
    Koufu: Fortune of an Entrepreneurial Singapore Hawker, Asian Case Research Journal, 21 (1), 175 - 205.
  • Sharma Ravi, Fantin Arul-Raj, Prabhu Navin, Guan Chong and Dattakumar Ambica (2016)
    Digital literacy and knowledge societies: A grounded theory investigation of sustainable development, Telecommunications Policy, 40(7), 628 - 643.
  • Guan Chong, Ding Ding and Ho Kong Weng (2014)
    E-Learning in Higher Education for Adult Learners in Singapore, International Journal of Information and Education Technology, 5(5), 348 - 353.
  • Jain Ajay K., Malhotra Naresh K., and Guan Chong (2012)
    Positive and Negative Affectivity as Mediators of Volunteerism and Service-oriented Citizenship Behavior and Customer Loyalty, Psychology & Marketing, 29(12), 1004 - 1017.
  • Sangwan, S., Siguaw, Judy A., and Guan Chong (2009)
    A Comparative Study of Motivational Differences for Online Shopping, DATA BASE for Advances in Information Systems, 40(4), 28 - 42 .
  • Sangwan, S., Guan Chong, and Siguaw Judy A. (2009)
    Virtual Social Networks: Toward A Research Agenda. International Journal of Virtual Communities and Social Networking, 1(1), 1 - 13.
  • Chen Ziyang, Sangwan S., Guan Chong, and Tang Shoulian (2008)
    Analysis of the Mobile Communications Market Shares in China Based on Improved Stackelberg Model, China Communications, 5(3), 119 - 124.

Books/Book Chapters:

  • DefiDAO, Lee David Kuo Chuen, Guan Chong & Ding Ding. (2023)
    Global Web3 Eco Innovation. Singapore University of Social Sciences - World Scientific Future Economy Series. World Scientific, forthcoming.
  • Guan Chong, Ding Ding, Priyanka Gupta, Hung Yu-Chen & Jiang Zhiying. (2023)
    A systematic review of research on the ChatGPT-The user perspective, in Coelho. M. N. & Cunha. M. C. Eds. Handbook of Research on Cyber Criminals and Data Privacy Measures, IGI Global, forthcoming.
  • Lee David Kuo Chuen, Ding Ding & Guan Chong. (2021)
    Financial Management in the Digital Economy, Singapore University of Social Sciences - World Scientific Future Economy Series. vol. 6, World Scientific.
  • Guan Chong, Jiang Zhiying & Ding Ding (2019)
    The emerging business models. In David Lee (Ed.), Singapore University of Social Sciences - World Scientific Future Economy Series, vol. 2, World Scientific.
  • Ding Ding, Guan Chong, Lee David Kuo Chuen, Tan Lee Cheng (2017)
    From Ant Financial to Alibaba’s Rural Taobao Strategy - How Fintech is Transforming Social Inclusion, in David Lee & Robert Deng (Eds.), Handbook of Blockchain, Digital Finance, and Inclusion, vol. 1, Elsevier Academic Press.
  • Sharma Ravi S., Malone Lin, Guan Chong and Dattakumar Ambica (2016)
    A maturity model for digital literacies and sustainable development, In Mehdi Khosrow-Pour (Eds.), Encyclopedia of Information Science and Technology, IGI Global.
  • Guan Chong and Lee Pui Mun (2014)
    Key Learning Points from the Nine Companies’ Corporate Sustainability Journeys, Chapter in Many Journeys, Common Destination, Singapore Institute of Management, pp.133 - 147.
  • Guan Chong and Lee Pui Mun (2014)
    Corporate Social Responsibility: Overview of Concepts and Developments in Asia, Chapter in Many Journeys, Common Destination, Singapore Institute of Management, pp.19 - 28.
  • Sangwan, S., Guan Chong, and Siguaw Judy A. (2010)
    Virtual Social Networks, Chapter in Social Computing: Concepts, Methodologies, Tools, and Applications, ed. by Dasgupta S., Khosrow-Pour M., Clarke Steve, Jennex M. E., Becker A., PA, USA: Information Science Publishing, pp.2198 - 2210.
  • Sangwan, S., Guan Chong, and Louis-Francois Pau (2008)
    Market Characteristics of Mobile Communications Market in China. Chapter in The China Information Technology Handbook, ed. by Lytras, M. and Ordonez De Pablos P., New York: Springer Verlag, pp.299 - 308.

Press Article:

  • Guan Chong, Jiang Zhiying & Lee Sean (2023)
    Commentary: TikTok grilling in US Congress shows tech-literate leaders are a must, CNA, 01 Apr 2023.
  • Guan Chong, Fang Zheng & Lee Sean (2022)
    Commentary: Singaporeans know they need to reskill. The challenge is how. 18 Feb 2023.
  • Guan Chong, Fang Zheng & Lee Sean (2022)
    Commentary: MBAs aren’t what they used to be. The Straits Times, 29 Dec 2022.
  • Guan Chong & Lee Sean (2022)
    Commentary: Ordering in festive feasts can be stressful so why do people still turn to food delivery apps? CNA, 16 Jan 2022.
  • Guan Chong (2020)
    Commentary: Google Pixel 4a a decent phone but wait a little longer before switching, CNA,17 Aug 2020.
  • Guan Chong & Calvin Chan (2020)
    Commentary: Has COVID-19 made e-commerce and online shopping the new normal? CNA, 07 Apr 2020
  • Chong Guan & Ding Ding (2020)
    Commentary: Samsung’s new Galaxy S20 promises to be a game-changer. But it could struggle to do so, CNA, 19 Feb 2020.
  • Tan Khay Boon & Guan Chong (2015)
    Why retailers need to raise productivity now, Today, 25 Feb 2015, pp.10 and 12.
  • Guan Chong (2014)
    Why Singapore needs Project Jewel (and more malls), Today, 23 April 2014, pp.14 and 19.
  • Guan Chong and Allan Chia (2014)
    Right time to step towards a self-service society, Today, 18 March 2014, pp.17 - 18.
  • Guan Chong (2013)
    Consumers, flex your muscles for Earth’s sake, Today, 10 July 2013, pp.14.

  • 2022 - Present: Kantar Consulting
  • 2021: CR Group
  • 2019 - 2022: IPOS International
  • 2016: National Trades Union Congress (NTUC)
  • Machine learning in marketing
  • 2023
    MOE Start-up Funding
  • 2022 - 2023
    Temasek Foundation
  • 2015 - 2018
    MOE Academic Research Funding (AcRF) Tier 2
  • 2014 - 2018
    SUSS Applied Research Committee (ARC) Grant
  • 2012 - 2013
    Institute on Asian Consumer Insight (ACI) Research Grant
  • 2011
    NTURCC Research Grant
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