Chong Guan

Associate Professor Guan Chong

Director

Centre for Continuing & Professional Education

Tel: +65 6240 8905

Email: Z3VhbmNob25nQHN1c3MuZWR1LnNn

Educational Qualifications

2013
PhD in Marketing, Nanyang Business School, Nanyang Technological University,
Singapore

2006
Bachelor in Marketing, Guanghua School of Management, Peking University, P.R.
China

Academic and Professional Experience

2019 - 2022
Deputy Director, Office of Graduate Studies, SUSS

2015 - 2019
Head of Programme (Marketing), School of Business, SUSS

2014 - 2015
Head of Programme (Visual Communication with Business), School of Business, SUSS

2011 - 2014
Lecturer, School of Business, SUSS

2018 - 2022
Adjunct Faculty, Nanyang Centre for Public Administration, NTU

2019 - Present
Editorial board member, Internet Research

2020 - 2022
Editor, International Journal of Internet Marketing and Advertising

2021 - Present
Associate Editor, Journal of Electronic Business & Digital Economics

Journal Papers:

Gupta, P., Ding, B., Guan, C., & Ding, D. (2024)
Generative AI: A systematic review using topic modelling techniques. Data and Information Management, 100066.
https://doi.org/https://doi.org/10.1016/j.dim.2024.100066

Xia, C.; Guan, C.; Ding, D.; Teng, Y. (2024)
Navigating Success in Carbon Offset Projects: A Deep Dive into the Determinants Using Topic Modeling. Sustainability, 16, 1595. https://doi.org/10.3390/su16041595[CG1]

Mou, J., Liu, W., Guan, C., Westland, J.C., Kim, J. (2023).
Predicting the Cryptocurrency Market Using Social Media Sentiments and Search Trends during COVID-19, Electronic Commerce Research,
https://doi.org/10.1007/s10660-023-09801-6 (Ranked A by ABDC)

Guan, C., Liu, W., Yu, Y, & Ding D. (2023).
Tokenomics in the Metaverse: Understanding the Lead-lag Effect among Emerging Crypto Tokens, Financial Innovation, forthcoming.

Ding, Q., Ding, D., Wang Y., Guan, C., & Ding, B. (2023).
Unravelling the landscape of Large Language Models: A systematic review and future perspectives. Journal of Electronic Business & Digital Economics, https://doi.org/10.1108/JEBDE-08-2023-0015

Guan, C., Ding, D., Guo, J. & Teng, Y. (2023).
An ecosystem approach to Web3.0: A systematic review and research agenda, Journal of Electronic Business & Digital Economics, 2(1), 139-156. https://doi.org/10.1108/JEBDE-10-2022-0039

Cheng, X., Zhang, S., Fu, S., Liu, W., Guan, C., Mou, J., Ye, Q. and Huang, C. (2022). Exploring the metaverse in the digital economy: An overview and research framework, Journal of Electronic Business & Digital Economics, 1(1/2), 206-224. https://doi.org/10.1108/JEBDE-09-2022-0036 (Emerald Literati Award)

Guan C., Hung Y. & Liu W. (2022).
Cultural differences in hospitality service evaluations: Mining insights of user generated content, Electronic Markets, 32(3), 1061-1081. https://doi.org/10.1007/s12525-022-00545-z (Ranked A by ABDC)

Guan, C., Liu, W. & Cheng, J.YC. (2022).
Using social media to predict the stock market crash and rebound amid the pandemic: The digital ‘Haves’ and ‘Have-mores’. Annals of Data Science, 9, 5-31. https://doi.org/10.1007/s40745-021-00353-w

Guan, C., & Li, E. Y. (2021).
Editorial: A note on influencer marketing in social media. International Journal of Internet Marketing and Advertising, 15(2), 124-128.

Ding D., Guan C., Chan C.M.L., & Liu W. (2020).
Building stock market resilience through digital transformation: Using Google Trends to analyze the impact of COVID-19 pandemic, Frontiers of Business Research in China, 14(21), 1-21.https://doi.org/10.1186/s11782-020-00089-z

Guan C., Mou J., & Jiang Z. (2020).
Artificial intelligence innovation in education: A twenty-year data-driven historical analysis, International Journal of Innovation Studies, 4(4),134-147. https://doi.org/10.1016/j.ijis.2020.09.001

Jiang Z., Guan C., & de Haaij, I.L. (2020).
Congruity and processing fluency: An analysis on the effectiveness of embedded online video advertising, Asia Pacific Journal of Marketing and Logistics, 32(5), 1070 - 1088. https://doi.org/10.1108/APJML-03-2019-0128 (Ranked A by ABDC)

Hung Y., & Guan C. (2020).
Winning box office with the right movie synopsis, European Journal of Marketing, 54(3), 594 - 614. https://doi.org/10.1108/EJM-01-2019-0096(Ranked A* by ABDC)

Guan C. & Lam S. Y. (2019).
Product rating statistics as consumer search aids. Journal of Interactive Marketing, 48, 51 - 70. https://doi.org/10.1016/j.intmar.2019.02.00 (Ranked A by ABDC)

Hung Y., Song L., Chao C.-W. & Guan C. (2017).
Love at first sight: The effect of presentation order on evaluation of experiential options in luxury tour packages, Journal of Business Research, 81, 181-191. https://doi.org/10.1016/j.jbusres.2017.06.011 (Ranked A by ABDC)

Ding, D., Guan, C., & Yu, Y. (2017).
Game-based learning in tertiary education: A new learning experience for Generation Z. International Journal of Information and Education Technology, 7(2), 148. doi: 10.18178/ijiet.2017.7.2.857

Ding D., Guan C., Fang Z. & Lee P.M. (2017).
Does online rating affect companies’ financial performance? Evidence from hotels in Singapore, Journal of Accounting and Finance, 17(9), 60 - 75.

Lee P. M., Guan C. & Chan C.M.L. (2017).
Koufu: Fortune of an entrepreneurial Singapore hawker, Asian Case Research Journal, 21 (1), 175 - 205. https://doi.org/10.1142/S0218927517500067

Sharma R., Fantin A.-R., Prabhu N., Guan C. and Dattakumar A. (2016).
Digital literacy and knowledge societies: A grounded theory investigation of sustainable development, Telecommunications Policy, 40(7), 628 - 643. https://doi.org/10.1016/j.telpol.2016.05.003 (Impact Factor: 5.6)

Guan C., Ding D., & Ho K. W. (2014).
E-Learning in higher education for adult learners in Singapore, International Journal of Information and Education Technology, 5(5), 348 - 353. https://DOI: 10.7763/IJIET.2015.V5.528

Jain A. K., Malhotra N.K., & Guan C. (2012).
Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty, Psychology & Marketing, 29(12), 1004 - 1017. https://doi.org/10.1002/mar.20582 (Ranked A by ABDC)

Sangwan, S., Siguaw, J. A., & Guan C. (2009).
A comparative study of motivational differences for online shopping, DATA BASE for Advances in Information Systems, 40(4), 28-42. https://doi.org/10.1145/1644953.1644957 (Ranked A by ABDC)

Sangwan, S., Guan C., & Siguaw J. A. (2009).
Virtual social networks: Toward A research agenda. International Journal of Virtual Communities and Social Networking, 1(1), 1-13. https://doi: 10.4018/jvcsn.2009010101

Books

DefiDAO, Lee D.K.C., Guan C., & Ding D. (2023).
Global Web3 Eco Innovation. Singapore University of Social Sciences - World Scientific Future Economy Series. World Scientific, forthcoming.

Lee D.K.C., Ding D., & Guan C. (2021)
Financial management in the digital economy. Singapore University of Social Sciences - World Scientific Future Economy Series. vol. 6, World Scientific.

Guan C., Jiang Z. & Ding D. (2019).
The emerging business models. Singapore University of Social Sciences - World Scientific Future Economy Series, vol. 2, World Scientific.


Book Chapters

Guan, C., Ding, D., Gupta, P., Hung, Y., & Jiang, Z. (2023).
A Systematic Review of Research on ChatGPT: The User Perspective. In N. Mateus-Coelho & M. Cruz-Cunha (Eds.), Exploring Cyber Criminals and Data Privacy Measures (pp. 124-150). IGI Global. https://doi.org/10.4018/978-1-6684-8422-7.ch007

Ding D., Guan C., Lee D.K.C., & Tan L. C. (2017).
From Ant Financial to Alibaba’s rural Taobao strategy - How fintech is transforming social inclusion, in Lee D.K.C. & Deng R. (Eds.), Handbook of Blockchain, Digital Finance, and Inclusion, vol. 1, Elsevier Academic Press. https://doi.org/10.1016/B978-0-12-810441-5.00002-6

Sharma R. S., Lin M., Guan C. & Dattakumar A. (2016).
A maturity model for digital literacies and sustainable development, In Khosrow-Pour M. (Eds.), Encyclopedia of Information Science and Technology, IGI Global. DOI: 10.4018/978-1-5225-2255-3.ch198

Sangwan, S., Guan C., & Siguaw J. A. (2010).
Virtual social networks, in Dasgupta S., Khosrow-Pour M., Clarke Steve, Jennex M. E., Becker A. (Eds.), Social Computing: Concepts, Methodologies, Tools, and Applications, PA, USA: Information Science Publishing, pp. 2198 - 2210. 10.4018/978-1-60566-984-7.ch143

Sangwan, S., Guan, C., Pau, LF. (2009).
Mobile Communications Market in China. In: Ordóñez de Pablos, P., Lytras, M. (eds) The China Information Technology Handbook. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-77743-6_17

Press Article:

  • Guan Chong, Jiang Zhiying & Lee Sean (2023)
    Commentary: TikTok grilling in US Congress shows tech-literate leaders are a must, CNA, 01 Apr 2023.
  • Guan Chong, Fang Zheng & Lee Sean (2022)
    Commentary: Singaporeans know they need to reskill. The challenge is how. 18 Feb 2023.
  • Guan Chong, Fang Zheng & Lee Sean (2022)
    Commentary: MBAs aren’t what they used to be. The Straits Times, 29 Dec 2022.
  • Guan Chong & Lee Sean (2022)
    Commentary: Ordering in festive feasts can be stressful so why do people still turn to food delivery apps? CNA, 16 Jan 2022.
  • Guan Chong (2020)
    Commentary: Google Pixel 4a a decent phone but wait a little longer before switching, CNA,17 Aug 2020.
  • Guan Chong & Calvin Chan (2020)
    Commentary: Has COVID-19 made e-commerce and online shopping the new normal? CNA, 07 Apr 2020
  • Chong Guan & Ding Ding (2020)
    Commentary: Samsung’s new Galaxy S20 promises to be a game-changer. But it could struggle to do so, CNA, 19 Feb 2020.
  • Tan Khay Boon & Guan Chong (2015)
    Why retailers need to raise productivity now, Today, 25 Feb 2015, pp.10 and 12.
  • Guan Chong (2014)
    Why Singapore needs Project Jewel (and more malls), Today, 23 April 2014, pp.14 and 19.
  • Guan Chong and Allan Chia (2014)
    Right time to step towards a self-service society, Today, 18 March 2014, pp.17 - 18.
  • Guan Chong (2013)
    Consumers, flex your muscles for Earth’s sake, Today, 10 July 2013, pp.14.

  • 2022 - Present: Kantar Consulting
  • 2021: CR Group
  • 2019 - 2022: IPOS International
  • 2016: National Trades Union Congress (NTUC)
  • Machine learning in marketing
  • Consumer decision-making on digital platforms

  • 2023
    MOE Start-up Funding
  • 2022 - 2023
    Temasek Foundation
  • 2015 - 2018
    MOE Academic Research Funding (AcRF) Tier 2
  • 2014 - 2018
    SUSS Applied Research Committee (ARC) Grant
  • 2012 - 2013
    Institute on Asian Consumer Insight (ACI) Research Grant
  • 2011
    NTURCC Research Grant
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