Chong Guan

Associate Professor Guan Chong


Centre for Continuing & Professional Education

Tel: +65 6240 8905

Email: Z3VhbmNob25nQHN1c3MuZWR1LnNn

Educational Qualifications

PhD in Marketing, Nanyang Business School, Nanyang Technological University,

Bachelor in Marketing, Guanghua School of Management, Peking University, P.R.

Academic and Professional Experience

2019 - 2022
Deputy Director, Office of Graduate Studies, SUSS

2015 - 2019
Head of Programme (Marketing), School of Business, SUSS

2014 - 2015
Head of Programme (Visual Communication with Business), School of Business, SUSS

2011 - 2014
Lecturer, School of Business, SUSS

2018 - 2022
Adjunct Faculty, Nanyang Centre for Public Administration, NTU

2019 - Present
Editorial board member, Internet Research

2020 - 2022
Editor, International Journal of Internet Marketing and Advertising

2021 - Present
Associate Editor, Journal of Electronic Business & Digital Economics

Journal Papers:

Gupta, P., Ding, B., Guan, C., & Ding, D. (2024)
Generative AI: A systematic review using topic modelling techniques. Data and Information Management, 100066.

Xia, C.; Guan, C.; Ding, D.; Teng, Y. (2024)
Navigating Success in Carbon Offset Projects: A Deep Dive into the Determinants Using Topic Modeling. Sustainability, 16, 1595.[CG1]

Mou, J., Liu, W., Guan, C., Westland, J.C., Kim, J. (2023).
Predicting the Cryptocurrency Market Using Social Media Sentiments and Search Trends during COVID-19, Electronic Commerce Research, (Ranked A by ABDC)

Guan, C., Liu, W., Yu, Y, & Ding D. (2023).
Tokenomics in the Metaverse: Understanding the Lead-lag Effect among Emerging Crypto Tokens, Financial Innovation, forthcoming.

Ding, Q., Ding, D., Wang Y., Guan, C., & Ding, B. (2023).
Unravelling the landscape of Large Language Models: A systematic review and future perspectives. Journal of Electronic Business & Digital Economics,

Guan, C., Ding, D., Guo, J. & Teng, Y. (2023).
An ecosystem approach to Web3.0: A systematic review and research agenda, Journal of Electronic Business & Digital Economics, 2(1), 139-156.

Cheng, X., Zhang, S., Fu, S., Liu, W., Guan, C., Mou, J., Ye, Q. and Huang, C. (2022). Exploring the metaverse in the digital economy: An overview and research framework, Journal of Electronic Business & Digital Economics, 1(1/2), 206-224. (Emerald Literati Award)

Guan C., Hung Y. & Liu W. (2022).
Cultural differences in hospitality service evaluations: Mining insights of user generated content, Electronic Markets, 32(3), 1061-1081. (Ranked A by ABDC)

Guan, C., Liu, W. & Cheng, J.YC. (2022).
Using social media to predict the stock market crash and rebound amid the pandemic: The digital ‘Haves’ and ‘Have-mores’. Annals of Data Science, 9, 5-31.

Guan, C., & Li, E. Y. (2021).
Editorial: A note on influencer marketing in social media. International Journal of Internet Marketing and Advertising, 15(2), 124-128.

Ding D., Guan C., Chan C.M.L., & Liu W. (2020).
Building stock market resilience through digital transformation: Using Google Trends to analyze the impact of COVID-19 pandemic, Frontiers of Business Research in China, 14(21), 1-21.

Guan C., Mou J., & Jiang Z. (2020).
Artificial intelligence innovation in education: A twenty-year data-driven historical analysis, International Journal of Innovation Studies, 4(4),134-147.

Jiang Z., Guan C., & de Haaij, I.L. (2020).
Congruity and processing fluency: An analysis on the effectiveness of embedded online video advertising, Asia Pacific Journal of Marketing and Logistics, 32(5), 1070 - 1088. (Ranked A by ABDC)

Hung Y., & Guan C. (2020).
Winning box office with the right movie synopsis, European Journal of Marketing, 54(3), 594 - 614. A* by ABDC)

Guan C. & Lam S. Y. (2019).
Product rating statistics as consumer search aids. Journal of Interactive Marketing, 48, 51 - 70. (Ranked A by ABDC)

Hung Y., Song L., Chao C.-W. & Guan C. (2017).
Love at first sight: The effect of presentation order on evaluation of experiential options in luxury tour packages, Journal of Business Research, 81, 181-191. (Ranked A by ABDC)

Ding, D., Guan, C., & Yu, Y. (2017).
Game-based learning in tertiary education: A new learning experience for Generation Z. International Journal of Information and Education Technology, 7(2), 148. doi: 10.18178/ijiet.2017.7.2.857

Ding D., Guan C., Fang Z. & Lee P.M. (2017).
Does online rating affect companies’ financial performance? Evidence from hotels in Singapore, Journal of Accounting and Finance, 17(9), 60 - 75.

Lee P. M., Guan C. & Chan C.M.L. (2017).
Koufu: Fortune of an entrepreneurial Singapore hawker, Asian Case Research Journal, 21 (1), 175 - 205.

Sharma R., Fantin A.-R., Prabhu N., Guan C. and Dattakumar A. (2016).
Digital literacy and knowledge societies: A grounded theory investigation of sustainable development, Telecommunications Policy, 40(7), 628 - 643. (Impact Factor: 5.6)

Guan C., Ding D., & Ho K. W. (2014).
E-Learning in higher education for adult learners in Singapore, International Journal of Information and Education Technology, 5(5), 348 - 353. https://DOI: 10.7763/IJIET.2015.V5.528

Jain A. K., Malhotra N.K., & Guan C. (2012).
Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty, Psychology & Marketing, 29(12), 1004 - 1017. (Ranked A by ABDC)

Sangwan, S., Siguaw, J. A., & Guan C. (2009).
A comparative study of motivational differences for online shopping, DATA BASE for Advances in Information Systems, 40(4), 28-42. (Ranked A by ABDC)

Sangwan, S., Guan C., & Siguaw J. A. (2009).
Virtual social networks: Toward A research agenda. International Journal of Virtual Communities and Social Networking, 1(1), 1-13. https://doi: 10.4018/jvcsn.2009010101


DefiDAO, Lee D.K.C., Guan C., & Ding D. (2023).
Global Web3 Eco Innovation. Singapore University of Social Sciences - World Scientific Future Economy Series. World Scientific, forthcoming.

Lee D.K.C., Ding D., & Guan C. (2021)
Financial management in the digital economy. Singapore University of Social Sciences - World Scientific Future Economy Series. vol. 6, World Scientific.

Guan C., Jiang Z. & Ding D. (2019).
The emerging business models. Singapore University of Social Sciences - World Scientific Future Economy Series, vol. 2, World Scientific.

Book Chapters

Guan, C., Ding, D., Gupta, P., Hung, Y., & Jiang, Z. (2023).
A Systematic Review of Research on ChatGPT: The User Perspective. In N. Mateus-Coelho & M. Cruz-Cunha (Eds.), Exploring Cyber Criminals and Data Privacy Measures (pp. 124-150). IGI Global.

Ding D., Guan C., Lee D.K.C., & Tan L. C. (2017).
From Ant Financial to Alibaba’s rural Taobao strategy - How fintech is transforming social inclusion, in Lee D.K.C. & Deng R. (Eds.), Handbook of Blockchain, Digital Finance, and Inclusion, vol. 1, Elsevier Academic Press.

Sharma R. S., Lin M., Guan C. & Dattakumar A. (2016).
A maturity model for digital literacies and sustainable development, In Khosrow-Pour M. (Eds.), Encyclopedia of Information Science and Technology, IGI Global. DOI: 10.4018/978-1-5225-2255-3.ch198

Sangwan, S., Guan C., & Siguaw J. A. (2010).
Virtual social networks, in Dasgupta S., Khosrow-Pour M., Clarke Steve, Jennex M. E., Becker A. (Eds.), Social Computing: Concepts, Methodologies, Tools, and Applications, PA, USA: Information Science Publishing, pp. 2198 - 2210. 10.4018/978-1-60566-984-7.ch143

Sangwan, S., Guan, C., Pau, LF. (2009).
Mobile Communications Market in China. In: Ordóñez de Pablos, P., Lytras, M. (eds) The China Information Technology Handbook. Springer, Boston, MA.

Press Article:

  • Guan Chong, Jiang Zhiying & Lee Sean (2023)
    Commentary: TikTok grilling in US Congress shows tech-literate leaders are a must, CNA, 01 Apr 2023.
  • Guan Chong, Fang Zheng & Lee Sean (2022)
    Commentary: Singaporeans know they need to reskill. The challenge is how. 18 Feb 2023.
  • Guan Chong, Fang Zheng & Lee Sean (2022)
    Commentary: MBAs aren’t what they used to be. The Straits Times, 29 Dec 2022.
  • Guan Chong & Lee Sean (2022)
    Commentary: Ordering in festive feasts can be stressful so why do people still turn to food delivery apps? CNA, 16 Jan 2022.
  • Guan Chong (2020)
    Commentary: Google Pixel 4a a decent phone but wait a little longer before switching, CNA,17 Aug 2020.
  • Guan Chong & Calvin Chan (2020)
    Commentary: Has COVID-19 made e-commerce and online shopping the new normal? CNA, 07 Apr 2020
  • Chong Guan & Ding Ding (2020)
    Commentary: Samsung’s new Galaxy S20 promises to be a game-changer. But it could struggle to do so, CNA, 19 Feb 2020.
  • Tan Khay Boon & Guan Chong (2015)
    Why retailers need to raise productivity now, Today, 25 Feb 2015, pp.10 and 12.
  • Guan Chong (2014)
    Why Singapore needs Project Jewel (and more malls), Today, 23 April 2014, pp.14 and 19.
  • Guan Chong and Allan Chia (2014)
    Right time to step towards a self-service society, Today, 18 March 2014, pp.17 - 18.
  • Guan Chong (2013)
    Consumers, flex your muscles for Earth’s sake, Today, 10 July 2013, pp.14.

  • 2022 - Present: Kantar Consulting
  • 2021: CR Group
  • 2019 - 2022: IPOS International
  • 2016: National Trades Union Congress (NTUC)
  • Machine learning in marketing
  • Consumer decision-making on digital platforms

  • 2023
    MOE Start-up Funding
  • 2022 - 2023
    Temasek Foundation
  • 2015 - 2018
    MOE Academic Research Funding (AcRF) Tier 2
  • 2014 - 2018
    SUSS Applied Research Committee (ARC) Grant
  • 2012 - 2013
    Institute on Asian Consumer Insight (ACI) Research Grant
  • 2011
    NTURCC Research Grant
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