Chong Guan

Associate Professor Guan Chong

Deputy Director, Office of Graduate Studies

Centre for Continuing & Professional Education

Tel: +65 6248 6123

Email: Z3VhbmNob25nQHN1c3MuZWR1LnNn

Educational Qualifications

2013
PhD in Marketing, Nanyang Business School, Nanyang Technological University,
Singapore

2006
Bachelor in Marketing, Guanghua School of Management, Peking University, P.R.
China

Academic and Professional Experience

2015 - 2019
Head of Programme (Marketing), School of Business, SUSS

2014 - 2015
Head of Programme (Visual Communication with Business), School of Business, SUSS

2011 - 2014
Lecturer, School of Business, SUSS

2022 - Present
Associate Editor, Journal of Electronic Business & Digital Economics

2020 - Present
Editor, International Journal of Internet Marketing and Advertising

2019 - Present
Editorial board member, Internet Research

2018 - Present
Adjunct Faculty, Nanyang Centre for Public Administration, NTU

2017 - Present
Academic Programme Committee, The International Conference on Electronic Business



Journal Papers:

  • Guan Chong, Hung Yu-Chen & Liu Wenting (2022)
    Cultural Differences In Hospitality Service Evaluations: Mining Insights of User Generated Content, Electronic Markets, forthcoming.
  • Guan Chong, Liu Wenting & Cheng, J.YC. (2021)
    Using Social Media to Predict the Stock Market Crash and Rebound amid the Pandemic: The Digital ‘Haves’ and ‘Have-mores’, Annals of Data Science, 15,
    1 - 27.
  • Guan Chong, Mou Jian, & Jiang Zhiying (2020)
    Artificial intelligence innovation in education: A twenty-year data-driven historical analysis, International Journal of Innovation Studies, 4(4),134 - 147.
  • Ding Ding, Guan Chong, Calvin Chan & Liu Wenting (2020)
    Building Stock Market Resilience Through Digital Transformation: Using Google Trends to Analyze the Impact of COVID-19 Pandemic, Frontiers of Business Research in China, 14(21), 1 - 21.
  • Hung Yu-chen & Guan Chong (2020)
    Winning box office with the right movie synopsis, European Journal of Marketing, 54(3), 594 - 614.
  • Jiang Zhiying, Guan Chong & de Haaij, Ivo (2019)
    Congruity and processing fluency: An analysis on the effectiveness of embedded online video advertising, Asia Pacific Journal of Marketing and Logistics, 32(5), 1070 - 1088.
  • Guan Chong & Lam Shun Yin (2019)
    Product rating statistics as consumer search aids. Journal of Interactive Marketing, 48, 51 - 70.
  • Hung Yu-Chen, Song Liang, Chao Chih-Wei & Guan Chong (2017)
    Love at First Sight: The Effect of Presentation Order on Evaluation of Experiential Options in Luxury Tour Packages, Journal of Business Research, 81, 181 - 191.
  • Ding Ding, Guan Chong, Fang Zheng & Lee Pui Mun (2017)
    Does Online Rating Affect Companies’ Financial Performance? Evidence from Hotels in Singapore, Journal of Accounting and Finance, 17(9),
    60 - 75.
  • Lee Pui Mun, Guan Chong & Chan M.L. Calvin (2017)
    Koufu: Fortune of an Entrepreneurial Singapore Hawker, Asian Case Research Journal, 21 (1), 175 - 205.
  • Sharma Ravi, Fantin Arul-Raj, Prabhu Navin, Guan Chong and Dattakumar Ambica (2016)
    Digital literacy and knowledge societies: A grounded theory investigation of sustainable development, Telecommunications Policy, 40(7), 628 - 643.
  • Guan Chong, Ding Ding and Ho Kong Weng (2014)
    E-Learning in Higher Education for Adult Learners in Singapore, International Journal of Information and Education Technology, 5(5), 348 - 353.
  • Jain Ajay K., Malhotra Naresh K., and Guan Chong (2012)
    Positive and Negative Affectivity as Mediators of Volunteerism and Service-oriented Citizenship Behavior and Customer Loyalty, Psychology & Marketing, 29(12), 1004 - 1017.
  • Sangwan, S., Siguaw, Judy A., and Guan Chong (2009)
    A Comparative Study of Motivational Differences for Online Shopping, DATA BASE for Advances in Information Systems, 40(4), 28 - 42 .
  • Sangwan, S., Guan Chong, and Siguaw Judy A. (2009)
    Virtual Social Networks: Toward A Research Agenda. International Journal of Virtual Communities and Social Networking, 1(1), 1 - 13.
  • Chen Ziyang, Sangwan S., Guan Chong, and Tang Shoulian (2008)
    Analysis of the Mobile Communications Market Shares in China Based on Improved Stackelberg Model, China Communications, 5(3), 119 - 124.

Books/Book Chapters:

  • Lee David Kuo Chuen, Ding Ding & Guan Chong. (2021)
    Financial Management in the Digital Economy, Singapore University of Social Sciences - World Scientific Future Economy Series. vol. 6, World Scientific.
  • Guan Chong, Jiang Zhiying & Ding Ding (2019)
    The emerging business models. In David Lee (Ed.), Singapore University of Social Sciences - World Scientific Future Economy Series, vol. 2, World Scientific.
  • Ding Ding, Guan Chong, Lee David Kuo Chuen, Tan Lee Cheng (2017)
    From Ant Financial to Alibaba’s Rural Taobao Strategy - How Fintech is Transforming Social Inclusion, in David Lee & Robert Deng (Eds.), Handbook of Blockchain, Digital Finance, and Inclusion, vol. 1, Elsevier Academic Press.
  • Sharma Ravi S., Malone Lin, Guan Chong and Dattakumar Ambica (2016)
    A maturity model for digital literacies and sustainable development, In Mehdi Khosrow-Pour (Eds.), Encyclopedia of Information Science and Technology, IGI Global.
  • Guan Chong and Lee Pui Mun (2014)
    Key Learning Points from the Nine Companies’ Corporate Sustainability Journeys, Chapter in Many Journeys, Common Destination, Singapore Institute of Management, pp.133 - 147.
  • Guan Chong and Lee Pui Mun (2014)
    Corporate Social Responsibility: Overview of Concepts and Developments in Asia, Chapter in Many Journeys, Common Destination, Singapore Institute of Management, pp.19 - 28.
  • Sangwan, S., Guan Chong, and Siguaw Judy A. (2010)
    Virtual Social Networks, Chapter in Social Computing: Concepts, Methodologies, Tools, and Applications, ed. by Dasgupta S., Khosrow-Pour M., Clarke Steve, Jennex M. E., Becker A., PA, USA: Information Science Publishing, pp.2198 - 2210.
  • Sangwan, S., Guan Chong, and Louis-Francois Pau (2008)
    Market Characteristics of Mobile Communications Market in China. Chapter in The China Information Technology Handbook, ed. by Lytras, M. and Ordonez De Pablos P., New York: Springer Verlag, pp.299 - 308.

Press Article:

  • Guan Chong & Lee Sean (2022)
    Commentary: Ordering in festive feasts can be stressful so why do people still turn to food delivery apps? CNA, 16 Jan 2022.
  • Guan Chong (2020)
    Commentary: Google Pixel 4a a decent phone but wait a little longer before switching, CNA,17 Aug 2020.
  • Guan Chong & Calvin Chan (2020)
    Commentary: Has COVID-19 made e-commerce and online shopping the new normal? CNA, 07 Apr 2020
  • Chong Guan & Ding Ding (2020)
    Commentary: Samsung’s new Galaxy S20 promises to be a game-changer. But it could struggle to do so, CNA, 19 Feb 2020.
  • Tan Khay Boon & Guan Chong (2015)
    Why retailers need to raise productivity now, Today, 25 Feb 2015, pp.10 and 12.
  • Guan Chong (2014)
    Why Singapore needs Project Jewel (and more malls), Today, 23 April 2014, pp.14 and 19.
  • Guan Chong and Allan Chia (2014)
    Right time to step towards a self-service society, Today, 18 March 2014, pp.17 - 18.
  • Guan Chong (2013)
    Consumers, flex your muscles for Earth’s sake, Today, 10 July 2013, pp.14.
  • 2021: CR Group
  • 2019 - 2021: IPOS International
  • 2016: National Trades Union Congress (NTUC)

  • Machine learning in marketing
  • 2022 - 2023
    Temasek Foundation
  • 2015 - 2018
    MOE Academic Research Funding (AcRF) Tier 2
  • 2014 - 2018
    SUSS Applied Research Committee (ARC) Grant
  • 2012 - 2013
    Institute on Asian Consumer Insight (ACI) Research Grant
  • 2011
    NTURCC Research Grant
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