Zhiying Jiang

Dr Jiang Zhiying

Head, Graduate Certificate & Diploma in Digital Marketing Programmes

School of Business

Tel: +65 6248 9248

Email: amlhbmd6aGl5aW5nQHN1c3MuZWR1LnNn

Educational Qualifications

  • 2014

    PhD, Marketing, National University of Singapore

  • 2006

    MSc, Econometrics, Erasmus University Rotterdam

  • 2005

    BSc, Business Administration, Erasmus University Rotterdam

Academic and Professional Experience

Apr 2019 - Present
Head of Programme, Graduate Certificate/Diploma in Digital Marketing, School of Business, Singapore University of Social Science

Jan 2019 - Present
Senior Lecturer, School of Business, Singapore University of Social Science

Oct 2017 - Dec 2018
Lecturer, Marketing Programme, School of Business, Singapore University of Social Science

Jan 2014 - Jul 2017
Assistant Professor, Department of Business Economics, Erasmus School of Economics, Erasmus University Rotterdam

Jiang Zhiying, Guan Chong, Ivo. L. de Haaij 2019
"Congruity and processing fluency: an analysis on the effectiveness of embedded online video advertising," Asia Pacific Journal of Marketing and Logistics, forthcoming

Javier Cebollada, Chu Yanlai and Jiang Zhiying. 2019
"Online Category Pricing at a Multichannel Grocery Retailer," Journal of Interactive Marketing, 46, may, pp52-69

Surendra Rajiv, Junhong Chu and Zhiying Jiang. 2015
"Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers," Customer Needs and Solutions, 1(2): 71-90.

2014 June
Consultation with IMS Health, Rotterdam
Project details: segmentation based on doctor’s usage pattern to produce targeted schemes of detailing service for new medicine.

2015 September
Consultation with IMS Health, Rotterdam
Project details: in depth and longitudinal analyses with patient adherence in using medicine.

2016 October
Consultation with Philips Consumer Lifestyle, Amsterdam
Project details: using review and rating data on Amazon to help product mangers improve their product design.

  • Marketing and Customer Analytics
  • Marketing Research
  • Consumer Learning
  • Mobile Economics
  • Sharing Economy

Jiang Zhiying, Suman Ann Thomas and Rajiv Surendra. 2016.
“Inherent versus Constructed Preferences: To What Extent? A Memory-Based Dual-Process Model,” (finalizing for submitting to Journal of Consumer Research)

Jiang Zhiying, Navid Asgari and Junhong Chu. 2016.
“Unpacking Absorptive Capacity under the Context of Knowledge Alliances: A Dynamic Co-evolution Model,” (finalizing for submitting to Management Science)

Jiang Zhiying and Trichy Krishnan. 2016.
“Channel Delegation and Market Asymmetry,” preliminary results with first draft

  • Marketing Analytics
  • Business Statistics
  • Multivariate Data Analysis
  • Digital Marketing

Marier Cuier Individual Fellowship Europe Union 2015-2018
Title: Marketing Expenditure Budgeting: from the Upper Echelon to the Lower Echelon Amount: €177,598.80

AMA Doctoral Consortium Fellow, Texas

  • 10/2019 - Live interview at ‘Hello Singapore’ programme by Channel 8
  • 07/2019 - HeadHunt Brownbag Master Class @ Tanjong Pargar Series
  • 08/2019 - 2019 SkillsFuture Fair @Suntec City
  • 08/2019 - 2019 Singapore Chamber of Chinese Commerce and Industry @ Suntec City
  • 09/2019 - HeadHunt Brownbag Master Class @ Science Series
  • 09/2019 - 2019 Ren SME Workshop @ SUSS
  • 11/2018 - 2018 KSMS International Marketing Conference, Seoul, South Korea
  • 07/2016 - The 13th Marketing Dynamics Conference, Hamburg University, Germany
  • 06/2016 - INFORMS Marketing Science Conference, Shanghai, China
  • 06/2016 - The Greater-China Conference on Mobile Big Data Marketing, Hong Kong, China
  • 06/2014 - “Unpacking Absorptive Capacity under the Context of Knowledge Alliances: A Dynamic Co-evolution Model,” INFORMS Marketing Science Conference, Atlanta
  • 05/2014 - AMA - ECMI - EMAC Marketing & Innovation Symposium, Rotterdam, the Netherlands
  • 06/2012 - “Consumer Brand Choice and Experiential Quality Learning: A Dual-process Model of Memorybased Judgment”, INFORMS Marketing Science Conference, Boston
  • 10/2016 - Brown Bag Seminar, School of Business, SIM University, Singapore
  • 10/2014 - Seminar, School of Management, Xian Jiaotong University, China
  • 10/2014 - Seminar, School of Business, Nanjing University, China
  • 11/2012 - Seminar, School of Management, Sun Yat-Sen University, China
  • 11/2012 - Seminar, School of Management, Fudan University, China
  • 11/2012 - Seminar, College of Business, Shanghai University of Finance and Economics, China
  • 11/2012 - Seminar, School of Management, Xiamen University, China
  • 11/2012 - Seminar, Department of Business Administration, Ankara University, Turkey
  • 11/2012 - Seminar, Graduate School of Business, KOC University, Turkey
  • 10/2012 - Seminar, UTS Business School, University of Sydney Technology, Australia
  • 10/2012 - Seminar, School of Business, University of Amsterdam, The Netherlands
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