Jiang Zhiying, Guan Chong, Ivo. L. de Haaij 2019
"Congruity and processing fluency: an analysis on the effectiveness of embedded online video advertising," Asia Pacific Journal of Marketing and Logistics, forthcoming
Javier Cebollada, Chu Yanlai and Jiang Zhiying. 2019
"Online Category Pricing at a Multichannel Grocery Retailer," Journal of Interactive Marketing, 46, may, pp52-69
Surendra Rajiv, Junhong Chu and Zhiying Jiang. 2015
"Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers," Customer Needs and Solutions, 1(2): 71-90.