Guan Chong, Mou Jian, Jiang Zhiying. 2020
"Artificial intelligence innovation in education: A twenty-year data-driven historical analysis", International Journal of Innovation Studies, 4(4),134-147.
Jiang Zhiying, Vanessa Liu, Miriam Erne, Calvin Cheng, Joseph Lee. 2020
"Do User Reviews Matter? Empirical Evidence on the User Involvement in App Performance", International Journal of Engineering Research And Development, Volume16, Issue 8, pp. 23-88
Jiang Zhiying, Vanessa Liu, Miriam Erne. 2020
"Examining the Impact of User Reviews on Mobile Applications Development", SAIS 2020 Proceedings. 36.
Jiang Zhiying, Guan Chong, Ivo. L. de Haaij 2019
"Congruity and processing fluency: an analysis on the effectiveness of embedded online video advertising," Asia Pacific Journal of Marketing and Logistics, forthcoming
Javier Cebollada, Chu Yanlai and Jiang Zhiying. 2019
"Online Category Pricing at a Multichannel Grocery Retailer," Journal of Interactive Marketing, 46, may, pp52-69
Surendra Rajiv, Junhong Chu and Zhiying Jiang. 2015
"Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers," Customer Needs and Solutions, 1(2): 71-90.