Jimmy Wong

Associate Professor Jimmy Wong

Associate Professor, Marketing Programme

School of Business

Tel: +65 6248 9125

Email: amltbXl3b25nc3lAc3Vzcy5lZHUuc2c=

Educational Qualifications

2011
PhD (Marketing), University of Illinois at Urbana Champaign, USA

2005
MBA (Honours), Nanyang Technological University, Singapore

1997
BBus, Nanyang Technological University, Singapore

Academic and Professional Experience

2022 - Present
Associate Professor, School of Business, Singapore University of Social Sciences

2018 - 2021
Associate Lecturer, ESSEC Business School, Asia Pacific

2015 - 2021
Senior Lecturer, School of Business, Singapore University of Social Sciences

2011 - 2015
Lecturer, Monash University, Australia

2009, 2011
Instructor, University of Illinois at Urbana Champaign, USA

2003 - 2006
Tutor, Nanyang Technological University, Singapore

1999 - 2003
Sales Team Leader, Johnson & Johnson Singapore Pte Ltd

1997 - 1999
Sales Engineer, Ranoda Electronics Singapore Pte Ltd

Wong, J., Wang, J. J., and Lalwani, A. K. (Forthcoming)
The interactive effects of power and self-construal on consumers’ brand logo size preference. Journal of Business Research.

Newton, J. D., Wong, J., and Cassidy, R. (2018)
Decking the halls with boughs of holly reduces dissatisfaction with service failures. Journal of Service Research, 21(4), 389-404.

Newton, F. J., Newton, J. D., and Wong, J. (2017)
This is your stomach speaking: Anthropomorphized health message reduce portion size preferences among the powerless. Journal of Business Research, 75(June), 229-239.

Newton, J. D., Wong, J., and Newton, F. J. (2016)
Listerine – for the bridesmaid who’s never a bride: Disparaging humour increases brand attitude and recall among the powerless. European Journal of Marketing, 50(7/8).

Wong, J., Newton, J. D., and Newton, F. J. (2016)
Powerlessness following service failure and its implications for service recovery. Marketing Letters, 27(1), 63-75.

Newton, J. D., Wong, J., and Newton, F. J. (2015)
The social status of health message endorsers influences the health intentions of the powerless. Journal of Advertising, 44(2), 1-10.

Wong, J., Newton, J. D., and Newton, F. J. (2014)
Effects of power and individual-level cultural orientation on preferences for volunteer tourism. Tourism Management, 42, 132-140.

Shavitt, S., Torelli, C., & Wong, J. (2009)
Identity-based motivation: Constraints and opportunities in consumer research. Journal of Consumer Psychology, 19(3), 261-266.

2015 - Present
Reviewer, Australian and New Zealand Marketing Academy

2013 - Present
Reviewer, International Journal of Marketing Research

2013 - Present
Reviewer, Hospitality Management

2009
Reviewer, Society for Consumer Psychology

2008 - 2009
Association for Consumer Research

  • SUSS-NTUC U SME Workshop – Digital Branding and Social Media Marketing for SME owners
  • SUSS-Insurance and Financial Practitioner Association of Singapore – Digital Training for Financial Planners
  • Lazada-SUSS Workshop in eCommerce – Social Media Marketing for online sellers
  • Carl Zeiss-SUSS Business Management Programme for Young Ophthalmologist – Social Media Marketing
  • Consumer Psychology
  • Consumer Behaviour
  • Cultural Psychology
  • Co-investigator, 2021 NParks Research Grant ($345,000).
    Project title: Social Research Study on Management of Cats
  • Principle Investigator, 2016 SIM University Applied Research Committee Grant ($100,000).
    Project title: Developing Interactive e-Learning Tools to Build Student Persuasive Communication Skills.

Kwan, V., Crabie, J., Morales, X., Pathare, A., Steyaert, L., Zorn, P., and Wong, J. (2021)
The three themes of Luxury – Testing a practical model for luxury brand managers. Australian and New Zealand Marketing Academy Conference, Melbourne, Australia.

Wong, J. (2020)
The effects of power distance belief on consumer preference for brand logos: The moderating role of symbolic products. International Academic Research Conference on Marketing, Bangkok, Thailand.

Shen, D., Wong, J., and Shavitt, S. (2019)
"I can tolerate the manager, but not the receptionist": How cultural orientation affects consumers' reaction to service failure. Association for Consumer Research Conference, Atlanta, USA.

Wong, J., Newton, J. D., Tsarenko, Y., and Newton, F. J. (2017)
The benefits of allowing consumers to choose their online advertisements. Australian and New Zealand Marketing Academy Conference, Victoria, Australia.

Newton, J. D., Wong, J., and Cassidy, R. (2017)
Decking the halls with boughs of holly reduces dissatisfaction with service failures. Summer American Marketing Association Conference, San Francisco, CA.

Nallaperuma, K., Newton, J. D., Robertson, N., and Wong, J. (2017)
How to make the powerful focus on other people? Summer American Marketing Association Conference, San Francisco, CA.

Newton, J. D., Wong, J., and Newton, F. J. (2015)
Disparaging humour increases brand attitude among the powerless. Australian and New Zealand Marketing Academy Conference, Sydney, Australia.

Wong, J., & Wan, E. (2012)
Power intensifies action consistent with self-regulatory orientation. 2012 Asia Pacific Conference of the Association for Consumer Research, New Zealand. 10th Marketing Scholar Forum at the University of Hong Kong, June 24th – 26th, 2012.

Wong, J., & Wan, E. (2011)
Effects of regulatory mode on power. Conference of the Society for Consumer Psychology, Atlanta, Georgia, USA.

Koo, M., Wong, J., & Shavitt, S. (2011)
Embodied cognition, power, and culture. Conference of the Society for Consumer Psychology, Atlanta, Georgia, USA.

Wong, J., & Shavitt, S. (2010)
Be rude to me and I will buy a Rolex: Effects of cultural orientation on responses to power threat in a service setting. Conference of the Society for Consumer Psychology, Tampa, Florida, USA.

  • 2019 - Faculty Teaching Award, Singapore University of Social Sciences
  • 2015 - Purple Letter of Teaching, Monash University, Australia
  • 2011 - List of Excellent Teachers, University of Illinois, Urbana-Champaign, USA
  • 2010 - Jagdish N. Sheth Research Fellowship, Jagdish N. Sheth Foundation, USA
  • 2010 - Sheth/Sudman Award for Excellence in Research, University of Illinois, Urbana-Champaign, USA
  • 2006 - PhD Research Fellowship, University of Illinois, Urbana-Champaign, USA
  • 2005 - Letter of Teaching, Nanyang Business School, Nanyang Technological University
  • 2005 - MBA Dean's Honours List, Nanyang Business School, Nanyang Technological University
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