Dr Liu Wenting

School of Business

2014
PhD in Industrial Systems Engineering and Management, National University of Singapore, Singapore

2008
MSc, Information Systems, Beijing University of Aeronautics and Astronautics

2017 - 2019
Director, Revenue Management Solutions, Singapore

2013 - 2017
Business Analytics Manager, Procter & Gamble, Singapore

2008 - 2012
Research Scholar, National University of Singapore, Singapore

Guan Chong, Hung Yu-chen. & Liu Wenting. Cultural differences in hospitality service evaluations: mining insights of user generated content. Electron Markets (2022). https://doi.org/10.1007/s12525-022-00545-z
Ding Ding, Guan Chong, Calvin Chan & Liu Wenting (2020) Building Stock Market Resilience Through Digital Transformation: Using Google Trends to Analyze the Impact of COVID-19 Pandemic, Frontiers of Business Research in China, 14(21), 1-21.
Guan Chong, Liu Wenting & Cheng, J.YC. (2021) Using Social Media to Predict the Stock Market Crash and Rebound amid the Pandemic: The Digital 'Haves' and 'Have-mores', Annals of Data Science.

Liu Wenting (2021). Digital Payment, in Lee David Kuo Chuen, Ding Ding & Guan Chong. (Eds). Financial Management in the Digital Economy (Singapore University of Social Sciences - World Scientific Future Economy Series). vol. 6, World Scientific Publishing.

Guan, C., Liu, W., Cheng, J. and Heng, B. (2022). Using A Personality-profiling To Investigate Online Retail Targeting: Mining The Digital Ad Contents, Proceedings of the Colloquium on European Research in Retailing (CERR) 2022, Zagreb, Croatia (ISBN978-953-346-184-7), Sep 8-10.
Hung, Y., Ding D., Liu W., Guan, C. (2022). Overjoyed By Customised Service? The Role Of Individualism, Australian & New Zealand Marketing Academy (ANZMAC) 2022, Perth, Australia, Dec 5-7.
Ren J., Zhang Y., Liu W., Lo S. (2022). Is All-Win Possible? A Novel Recommendation System for Music NFT Platform, The 22nd International Conference on Electronic Business (ICEB) 2022, Bangkok, Thailand, Oct 13-17.
Mou Jian, Guan Chong, & Liu Wenting (2021). Predicting Cryptocurrency Market Using Social Media Sentiments and Search Trends during Covid-19. The 22nd International Conference on Electronic Commerce (ICEC 2021), Chengdu, China.
Xiao Tong Yu, Guan Chong & Liu Wenting (2019). Marketing Strategy of Organic Agricultural Products on E-Commerce Platforms, ICEB 2019 Proceedings.
Liu Wenting, Chai Kah-Hin (2010). Identifying and measuring Reach and Richness: Toward a knowledge sharing mechanism selection model. Portland International Conference on Management of Engineering and Technology 2010, Phuket, Thailands

2019 Revenue Management Solutions

Measuring price elasticities via discrete choice models and MCMC models
Making recommendations on next best purchase by collaborative filtering
Optimising profitability using genetic algorithm based quadratic optimisation model

Machine Learning (gradient boosting machines, random forest, recommender engine)
Natural Language Processing/Natural Language Inference/ABSA/BERT
Deep Learning/Image Recognition Model
Genetic-algorithm-based Quadratic Optimisation Model
Multivariate Time Series/Vector Auto Regression (VAR)

MOE Start-up Research Funding, Is All-Win Possible? A Novel Recommendation System for Music NFT Platform, Co-Principal Investigator, Sep 2022 to Mar 2024

2020 - "Analytics-driven pricing strategy in big data context", Critical Core Skills Workshops, Lifelong Learning Institute & HeadHunt
2019 - "Big data driven pricing strategy", Department of Economics, National University of Singapore
2018 - "Price sensitivity measurement via MCMC and Bayesian Modeling", School of Management, Zhejiang University

Educational Qualifications