School of Business
Tel: +65 6240 8862
Email: d2VudGluZ2xpdUBzdXNzLmVkdS5zZw==
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2014 PhD in Industrial Systems Engineering and Management, National University of Singapore, Singapore
2008 MSc, Information Systems, Beijing University of Aeronautics and Astronautics
2017 - 2019 Director, Revenue Management Solutions, Singapore
2013 - 2017 Business Analytics Manager, Procter & Gamble, Singapore
2008 - 2012 Research Scholar, National University of Singapore, Singapore
Guan, C., Liu, W., Cheng, J. and Heng, B. (2022). Using A Personality-profiling To Investigate Online Retail Targeting: Mining The Digital Ad Contents, Proceedings of the Colloquium on European Research in Retailing (CERR) 2022, Zagreb, Croatia (ISBN978-953-346-184-7), Sep 8-10.
Hung, Y., Ding D., Liu W., Guan, C. (2022). Overjoyed By Customised Service? The Role Of Individualism, Australian & New Zealand Marketing Academy (ANZMAC) 2022, Perth, Australia, Dec 5-7.
Ren J., Zhang Y., Liu W., Lo S. (2022). Is All-Win Possible? A Novel Recommendation System for Music NFT Platform, The 22nd International Conference on Electronic Business (ICEB) 2022, Bangkok, Thailand, Oct 13-17.
Mou Jian, Guan Chong, & Liu Wenting (2021). Predicting Cryptocurrency Market Using Social Media Sentiments and Search Trends during Covid-19. The 22nd International Conference on Electronic Commerce (ICEC 2021), Chengdu, China.
2019 Revenue Management Solutions
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