Singapore University of Social Sciences

Data Visualisation for Business

Data Visualisation for Business (ANL201)


ANL201 Data Visualisation for Business aims to equip students with the knowledge and skills to use data visualisation in measuring and monitoring business performance. At the end of this course, students will be competent in using data visualisation to create business performance dashboards and reports.

Level: 2
Credit Units: 5
Presentation Pattern: Every January


  • Business Performance Measurement and Balanced Scorecard
  • Strategy Map and Internalisation of Business Performance Measurement
  • Data Visualisation and Semiotics of Data Visualisation
  • Understanding Data
  • Visual Cues and Coordinate Systems
  • Scales and Context
  • Visualisation for Categorical Data
  • Visualisation for Time Series Data
  • Visualisation for Spatial Data, Multi-Variable and Distribution of Data
  • Forecasting
  • Business Performance Dashboard Concepts and Design Principles
  • Building Business Performance Dashboard

Learning Outcome

  • Describe an overview of business performance measurement strategy.
  • Evaluate the appropriateness of business performance measures against business strategy adopted.
  • Discuss the design principles of performance reports and dashboards.
  • Use appropriate visualization based on given data.
  • Summarise data through the use of business performance reports with the aid of data visualisation software.
  • Develop business performance dashboards using data visualisation software.
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