Singapore University of Social Sciences

Data Analytics for Decision Makers

Data Analytics for Decision Makers (ANL551)

Applications Open: 01 October 2020

Applications Close: 30 November 2020

Next Available Intake: January 2021

Course Types: Modular Graduate Course

Language: English

Duration: 6 months

Fees: $2200 View More Details on Fees

Area of Interest: Business Administration

Schemes: Alumni Continuing Education + (ACE+), Lifelong Learning Credit (L2C), Resilience

Funding: To be confirmed

School/Department: School of Business


Data Analytics for Decision Making presents Data Analytics as a key modern approach for decision making in business organisations. It examines the key aspects of Business Analytics, namely Business, Data and Analytics aspects. For the Business Aspect, students will learn how to analyze a business scenario to formulate the business problem. For the Analytics aspect, students will learn to apply a range of analytics and data visualization techniques, and learn how to rate a range of candidate techniques and select the most appropriate technique for constructing the analytics solution. For the Data aspect, students will learn to assess the quality of data and prepare data required for constructing an analytics solution to the business problem. Students will then learn to design effective analytics solutions to solve business problems. Finally, students will learn to interpret analytics results and make inference to formulate initiatives to improve organisation performance.Professionals who are familiar with business analytics for management are highly sought-after in today's competitive market. This course will equip students with the key skills in business analytics and data visualization. Through projects, students will gain experience in turning big data into important insights that could better organisation performance. We will use the state-of-the-art IBM SPSS Modeler software package in this course.

Level: 5
Credit Units: 5
Presentation Pattern: Every January


  • Business Analytics as a key modern approach in business management
  • Business Analytics Cycle
  • Overview of Data Mining
  • Advanced Analytics Techniques
  • Customer Analytics
  • Social Analytics
  • Operational Analytics
  • Construct analytics solution using application software
  • Data Exploration and Visualisation
  • Data Preparation
  • Predictive Modelling

Learning Outcome

  • Rate the different levels of analytics
  • Assess the key aspects of Business Analytics Cycle
  • Appraise the application of basic and advanced analytics techniques
  • Appraise the application of customer, social, and operational analytics
  • Construct an analytics solution using application software
  • Assess the quality of data for analytics
  • Prepare data for mining and analysis
  • Select an appropriate analytics technique
  • Plan an analytics project
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