Data Analytics for Managers (ANL552)

With the evolution of Industry 4.0, data analytics is becoming a key decision making tool in business organisations. Professionals who are familiar with business analytics for management are highly sought-after in today's competitive market. This course equips students with the key skills in business analytics and data visualisation. Students will learn to formulate a business problem and prepare data required for constructing an analytics solution relevant to the business problem. Through hands-on projects, students will gain experience in turning big data into important insights that can lead to better organisational performance

• Business Analytics as a Key Modern Approach in Business Management
• Business Analytics Cycle
• Overview of Data Mining
• Analytics Techniques
• Data Exploration and Preparation
• Construction of Analytics Solution using Application Software

• Assess the key aspects of business analytics
• Evaluate the business analytics cycle
• Appraise the feasibility of a potential analytics application
• Create a statement for a problem that is solvable using analytics
• Prepare data for mining and analysis
• Select an appropriate analytics solution approach
• Construct an analytics solution based on the identified problem