Singapore University of Social Sciences

Graphic Design Essentials

Graphic Design Essentials (BAE121)

Applications Open: 01 October 2022

Applications Close: 30 November 2022

Next Available Intake: January 2023

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: $2523 View More Details on Fees

Area of Interest: Education

Schemes: Alumni Continuing Education + (ACE+), Lifelong Learning Credit (L2C)

Funding: SkillsFuture

School/Department: S R Nathan School of Human Development


This module introduces graphic design as a medium for expression and communication. With examples from the mass culture, visual communication and visual literacy concepts would be brought together to examine the relevance of graphic design to children and adolescents. A Design Thinking approach will be role-modelled in this module. This course is meant for those with foundation skills in Fine Arts.

Level: 1
Credit Units: 5
Presentation Pattern: Every January


  • What is Graphic Design?
  • Principles of Design
  • Design process and representations
  • Typography & Its Applications
  • Grids and Layout
  • Development and progress of ECA

Learning Outcome

  • Identify a given genre, its target audience and the conceptual and stylistic approach used in a graphic design
  • Discuss a given genre, its target audience and the conceptual and stylistic approach used in graphic design.
  • Examine ways in which design techniques could be used, adapted and combined for a given purpose.
  • Employ appropriate design and techniques to express artistic intentions.
  • Prepare a short project proposal to design a self-published book cover.
  • Create a series of graphic design works.
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