Singapore University of Social Sciences

Starting and Managing a Business

Starting and Managing a Business (BUS357)

Applications Open: 01 October 2021

Applications Close: 30 November 2021

Next Available Intake: January 2022

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: To be confirmed

Area of Interest: Business Administration

Schemes: Lifelong Learning Credit (L2C)

Funding: Union Training Assistance Programme (UTAP)

School/Department: School of Business


BUS357 Starting and Managing a Business provides students with fundamental knowledge ofentrepreneurship and its value to society, markets, and to individual entrepreneurs who innovate. Thecourse provides an explanation of the entrepreneurial mindset and characteristics that drive success. Italso provides tools to help entrepreneurs identify and act upon opportunities and able to swiftly pivotwhen required to. Students will get a first-hand experience of how it is like to build a start-up, fromhaving an idea to validating it to pitching the idea to investors. Students will form groups to brainstormbusiness ideas and go through the process of validating and testing the idea and coming up with aprototype and eventually prepare a pitch for investors. The course would also discuss frameworks for(i) strategic, financial, legal, and business planning to start and develop a business, and (ii) exit strategyfor the entrepreneur.

Level: 3
Credit Units: 5
Presentation Pattern: Every January


  • Entrepreneurship and starting a business
  • Identifying business ideas and pain points
  • Lean start-up models: problem hypothesis and testing assumptions
  • Validating the ideas and pivoting
  • Business models: lean canvas, customer segments, value proposition, income stream and cost drivers
  • Business plans: traditional vs start-up
  • Lean marketing and financing
  • Introduction to social enterprises
  • Legal framework and eco-systems
  • Crises Management: reacting to setbacks/crises
  • Going global and introduction to cultural intelligence
  • Business valuation and pitching for funding

Learning Outcome

  • Examine the issues related to entrepreneurship and entrepreneurial ethics
  • Analyse opportunities for entrepreneurship and identify pain points
  • Appraise business ideas using lean startup models
  • Explain the legal issues involved with starting a startup
  • Design a business model for a new start-up
  • Illustrate the importance of strategic planning
  • Inspect the issues in going global
  • Construct a complete business plan and a lean canvas model
  • Discuss social enterprises
  • Apply the essential knowledge and interpersonal skills to work effectively in a team
  • Demonstrate proficiency in writing a feasibility plan and/or a business plan
  • Practise making oral presentations in class or recorded video in areas related to starting and managing a business; including pitching to investors
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