BUS488 Strategy aims to provide you with the analytical, formulation, and implementation tools related to strategic management of business organisations. In rapidly changing competitive landscapes, managers must develop the ability to continuously create new core competencies and directions for the company and think in a cross-functional and holistic manner. At the same time, they must seek action-oriented, implementable solutions, align strategies with the firm’s vision and values and be aware of associated risks. You will learn to integrate the concepts covered in previous courses with those learnt in this course, so that you can understand and evaluate strategic business issues. The course necessitates that you balance Strategic Analysis, Choices of Strategy & Implementation of Strategy. To achieve this, the course uses case studies that allow students to evaluate real-world business situations and make decisions.
Credit Units: 10
Presentation Pattern: Every semester