The aim of CDO354 Business Experiments is to hone students' business understanding and develop their sense-making and decision-making skills to prepare them for real-world business situations and opportunities. During the course, students will analyse business challenges and opportunities, and design, set up, launch, monitor and analyse the results of their business experiments.
Drawing on the experiential learning cycle (concrete experience, reflective observation, abstract conceptualisation, and active experimentation), the course guides students to initiate, ideate and innovate game-changing solutions using business experiments tested in real business situations, with real employers/employees and real customers. Themes for business experiments in the evaluation of impact on business reputation, revenue and cost include sustainability (e.g., eco-friendly packaging), healthy living (e.g., fitness challenge for consumers), digitalisation and phygitalisation, and diversity and inclusiveness (e.g., multicultural service teams). Learning activities will involve case studies, guided observation, brainstorming, critical reflection and analysis, fieldwork and experimentation. Assessment will be in the form of a quiz, class participation, an individual assignment and a group-based assignment.
At the end of the course, students will be able to analyse multi-faceted business issues, develop viable business ideas, conduct pilot implementation and appraise the effectiveness of their proposed solutions in improving business reputation, revenue and cost-savings.