Singapore University of Social Sciences

Creative Advertising and Copywriting

Creative Advertising and Copywriting (COM259)

Applications Open: 01 May 2024

Applications Close: 15 June 2024

Next Available Intake: July 2024

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: $1391.78 View More Details on Fees

Area of Interest: Humanities and Social Sciences

Schemes: Alumni Continuing Education (ACE)

Funding: To be confirmed

School/Department: School of Humanities & Behavioural Sciences


In this course, you will be brought through fundamental advertising concepts and how the advertising industry works. You will learn how a successful advertising professional develops a detailed understanding of the target audience and advertisers’ objectives in order to create effective advertisements. From there, there will be hands-on guidance and practice in creating your own advertising creative briefs and copywriting. At the same time, you will also be gain an understanding of the latest online advertising trends and how that shapes the creative production of advertising content.

Level: 2
Credit Units: 5
Presentation Pattern: EVERY JULY
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.


  • Purpose of Advertising
  • How the Advertising Industry Works
  • Understanding Consumer Behaviour
  • Forms of Advertising Research
  • Creative Thinking and Storytelling for Advertisements
  • Conceptualising the Creative Brief
  • Effective Copywriting Principles
  • Copywriting for Print
  • Copywriting for Radio
  • Copywriting for Video
  • Considering Visuals with Copywriting
  • Online Advertising Trends

Learning Outcome

  • Discuss the primary objectives of advertising
  • Examine the various types of advertising
  • Analyse the role of research in advertising
  • Evaluate what makes effective advertising
  • Develop advertising copy across various media platforms
  • Create original advertising content for various real life scenarios
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