Crisis Communication (COM323)

COM323 Crisis Communication provides the theories as well as practical examples of crisis communication. Students also learn about issues related to accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal quagmires, corporate re-organization, food crises, negative press, media training and risk management.

• Study Unit 1: Introduction to Crisis Communication
• Study Unit 2: Communicating in a Crisis
• Study Unit 3: Crisis Management and Monitoring

• Explain the history and theories of crisis communication
• Formulate a crisis communication plan for a corporation
• Analyse the different types of crises and the strategies to counter them
• Propose solution to connect between crisis communication and corporate communication
• Recommend good crisis communication practices for local and international corporations
• Discuss issues pertaining to crisis communication and relevant case studies