Singapore University of Social Sciences

Strategic Communication

Strategic Communication (COM368)

Applications Open: 01 October 2020

Applications Close: 30 November 2020

Next Available Intake: January 2021

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: $1378 View More Details on Fees

Area of Interest: Humanities & Social Sciences

Schemes: Alumni Continuing Education + (ACE+), Lifelong Learning Credit (L2C), Resilience 2020

Funding: SkillsFuture

School/Department: School of Humanities & Behavioural Sciences


Level: 3
Credit Units: 5
Presentation Pattern: Every January
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.

Topics

  • Elements of a Good Corporate Reputation
  • Business-to-Consumer (B2C) Case Study
  • Strategic Communications
  • Business-to-Business (B2B) Case Study
  • Understanding Stakeholders
  • Integrated Marketing Communications Case Study
  • Building Media Relations
  • Media Relations Case Study
  • Corporate Responsibility
  • Corporate Responsibility Case Study
  • Issues and Crisis Management
  • Issues and Crisis Management Case Study

Learning Outcome

  • Discuss the importance of and the need for strategic communication in an organisation.
  • Distinguish the key stakeholders and describe their concerns in strategic communication.
  • Evaluate the challenges when planning and executing strategic communication.
  • Analyse why and how strategic communication is required in various scenarios.
  • Formulate effective communication strategies for a company or organisation.
  • Develop purpose-driven action and evaluation plans.
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