Singapore University of Social Sciences

Strategic Social Media Management

Strategic Social Media Management (COM376)

Applications Open: 01 October 2021

Applications Close: 15 December 2021

Next Available Intake: January 2022

Course Types: Modular Undergraduate Course, SkillsFuture Series

Language: English

Duration: 6 months

Fees: To be confirmed

Area of Interest: Humanities & Social Sciences

Schemes: Alumni Continuing Education + (ACE+), Lifelong Learning Credit (L2C), Resilience

Funding: SkillsFuture

School/Department: School of Humanities & Behavioural Sciences


Strategic Social Media Management focuses on the strategic management of social media, especially in the areas of corporate communication and public relations. The course will take a case study approach and includes topics such as social media content, online reputation management, Facebook campaign, etc. The course will examine the impact of digital influence, social media trends, strengths and weaknesses of using social media for strategic communication purpose, and the future of social media. This course will also analyse how the media and communication industries are affected by the rise of social media.

Level: 3
Credit Units: 5
Presentation Pattern: Every January
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.


  • History of Internet
  • Social Network Site Definitions and Online Culture/Trends
  • Social Media Concepts and Theories
  • Social Media in Practice
  • Journalism, Crowdsourcing and Micro-blogging using Social Media
  • PR and Media Tactics in Social Media
  • Strategic Planning in Social Media
  • Big Ideas and Business with Innovation
  • Social Media Vehicles for PR and Branding
  • Best Practices in Social Media Management
  • Social Media Measures
  • Social Media Analytics Platforms
  • Hands-on experience in Social Media Analytics
  • Privacy and Legal Implications
  • Privacy Development and Top SNS Privacy Policies
  • Social Media Privacy Issues
  • Practical Social Media Ethics
  • Limitations of Ethics
  • Emergence of New and Mobile Media and its influence on Social Media
  • Implications of Revolutionary Mobile and Social Media
  • Life-Long Learning and Media Literacy
  • Engagement, Networked Communicators, Trust and Influence

Learning Outcome

  • Demonstrate knowledge of the different types of social media content.
  • Discuss the trend and direction of social media.
  • Distinguish among the different social media for strategic communication purpose.
  • Prepare feasible communication strategies that focus on the social media platform.
  • Propose appropriate strategic plans for the media and communication industries.
  • Evaluate challenges and ethical considerations for social media.
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