Event Planning, Creation and Management

Synopsis

FEM207 Event Planning, Creation & Management aims to provide students the foundations necessary to understand the issues on how to plan, create and implement a diverse range of events. The course covers areas such as strategic planning, creativity, operational resources, marketing and sponsorship, health, safety and risk management of events. In addition, students will be provided with a macro view of the events industry through considering policy issues related to events, and the basis for rational policy making in the events industry.

Level: 2
Credit Units: 5
Presentation Pattern: Every July

Topics

Key Concepts of Event Planning, Creation and Management
Study of Different Types of Events and How They are Initiated and Planned
Stakeholders that form the Events Industry
Stages and Processes of an Event
Key Components for Staging an Event, from Event Creation to Evaluation
Develop an Event Concept
Determine the Human and Physical Resources Required to Deliver Different Types of Events
Approvals, Permits and Licenses
Prioritizing and Management of Resources
Develop a Marketing Plan
Risk Management Procedures
The Events Industry within its Broader Business Context : Outcomes and Impact of Events and Public Policy

Learning Outcome

Describe the different types of events
Demonstrate the ability to conceptualize, plan, manage and execute diverse range of events
Discuss the impact of government’s interventions in events through public policy
Identify the resources necessary for an event and managing these resources
Determine the worth of an event through reviewing its outcomes and impacts and benefits and costs
Analyze event needs and design creative, novel and interesting events

Part-time Programmes / CET Courses

Singapore University of Social Sciences

Event Planning, Creation and Management