Course Code: GSP211
Synopsis
GSP211 Digital Content Development aims to build students’ knowledge in digital content marketing with a holistic view on branded content creation. Students will acquire the skills to leverage a range of content creation tools, tactics and techniques to create and manage powerful digital content. Students will understand digital content, format, form and function in the digital context. They will also be trained to create digital content (written and visual) that will improve online presence and generate leads.
Level: 2
Credit Units: 5
Presentation Pattern: EVERY REGULAR SEMESTER
Topics
- Digital Content
- Digital Content Styles
- Digital Content Strategies
- Digital Content Tactics
- Digital Content Creation
- Digital Content Marketing Campaign
- Influential Digital Content
- Integrated Marketing Communication
- Content Vision
- Digital Content Audit
- Content Intelligence
- Digital Marketing
Learning Outcome
- Examine the role of digital content in a marketing function
- Analyse storytelling on the digital platform in serving audience content consumption
- Recognise the common content mistakes in a digital marketing campaign
- Apply content vision to craft a digital strategy
- Explain the gaps in the current content plan by conducting a digital content audit
- Demonstrate best digital content practices in a comprehensive digital content marketing campaign to meet the business objectives