Digital Content Development

Synopsis

GSP211 Digital Content Development aims to build students’ knowledge in digital content marketing with a holistic view on branded content creation. Students will acquire the skills to leverage a range of content creation tools, tactics and techniques to create and manage powerful digital content. Students will understand digital content, format, form and function in the digital context. They will also be trained to create digital content (written and visual) that will improve online presence and generate leads.

Level: 2
Credit Units: 5
Presentation Pattern: Every semester
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.

Topics

Digital Content
Digital Content Styles
Digital Content Strategies
Digital Content Tactics
Digital Content Creation
Digital Content Marketing Campaign
Influential Digital Content
Integrated Marketing Communication
Content Vision
Digital Content Audit
Content Intelligence
Digital Marketing

Learning Outcome

Examine the role of digital content in a marketing function
Analyse storytelling on the digital platform in serving audience content consumption
Recognise the common content mistakes in a digital marketing campaign
Apply content vision to craft a digital strategy
Explain the gaps in the current content plan by conducting a digital content audit
Demonstrate best digital content practices in a comprehensive digital content marketing campaign to meet the business objectives

Part-time Programmes / CET Courses

Singapore University of Social Sciences

Digital Content Development