Singapore University of Social Sciences

Behavioural Economics: Everyday Decisions

Behavioural Economics: Everyday Decisions (HBC211)

Applications Open: To be confirmed

Applications Close: To be confirmed

Next Available Intake: To be confirmed

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: To be confirmed

Area of Interest: Humanities & Social Sciences

Schemes: Lifelong Learning Credit (L2C)

Funding: To be confirmed

School/Department: School of Humanities & Behavioural Sciences


Healthier choice snacks, e.g., dried fruits, are placed at eye level on supermarket shelves, but sweets and other high-calorie snacks are always located at lower shelves and away from eye-level.While this may seem like an inconvenience to the shopper, it is in fact a “nudge” or a way to change one’s behaviour to select healthier snacks. Such ubiquitous actions can be found inmany instances in our daily lives. This course introduces students to the workings of behavioural economics and how it has been used to shape the way we live, work and play.

Level: 2
Credit Units: 5
Presentation Pattern: Every January


  • Introduction to Behavioural Economics
  • Key Philosophical Foundations of Behavioural Economics
  • Thinking, Feeling, & Constraints
  • Choice Architecture
  • Risk Behaviour & Choices Under Pressure
  • Happiness in Experience, Memory, & Choice
  • The Pursuit of Happiness
  • Intertemporal Choice
  • Confidence, Competition, & Competence
  • Fairness: Surge Pricing
  • Ambivalence
  • Manipulation: Nudge & Sludge

Learning Outcome

  • Describe the foundations of behavioural economics.
  • Discuss the bases of behavioural economics in the everyday choices we make.
  • Examine the push and pull factors at play when we make decisions.
  • Analyse issues pertaining to behavioural manipulation.
  • Apply relevant concepts and theories to explain how behavioural economics impacts us in a “connected” society.
  • Show, with everyday examples, how behavioural economics can have a positive impact on society.
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