Leading Through Digital Disruption (MGT552)

Digital disruptions are occurring every day in an increasingly volatile, uncertain, complex and ambiguous business environment. In order to gain a competitive edge, companies need to respond to these disruptive changes and proactively develop their own disruptions for organizational transformation and growth. This course examines the market-driven forces of digital disruption, the techniques to lead digital transformation, and the leadership challenges associated with operating in a disruptive environment. Students will learn how to design a digital transformation strategy that can meet customer needs, create customer value and generate business revenues through digital change.

• Digital Disruption and Digital Challenges
• Defining a Digital Identity and Vision
• Mastering a New Competitive Advantage
• Leading Digital Transformation by Creating Customer Value
• Creating Connected Customer Experiences in the Digital Economy
• Leading in Digital Disruption and High-Intensity Work Environments

• Appraise the challenges in digital disruption and the market-driven forces that allow disruptors to succeed
• Evaluate an organisation’s digital capabilities and exploit the power of its core business
• Design a digital transformation strategy that meets customer needs, creates new customer value and generates business revenues through digital change
• Propose strategies to lead digital transformation and navigate leadership challenges associated with operating in a disruptive environment
• Examine emerging technology trends for new technological products, services and techniques
• Recommend processes to facilitate the transition of organisations to a desired end state that is aligned with business objectives
• Formulate a cohesive end-to-end customer journey and experience