In an increasingly volatile, uncertain, complex and ambiguous business environment, organisations need to adopt a focused and effective approach to innovation. Successful companies such as Apple, Amazon, Coca Cola, Toyota, Samsung, P&G, General Electric, and other industry leaders continue to build breakthroughs with innovative strategies that reshape markets, deliver customer value, redefine channels and defend competition. This course examines the various emerging technologies and frameworks that market leaders use to build innovation into their business approach. Through realworld examples and case studies, students will learn how to drive innovation and develop strategies in the context of industry disruption.
Credit Units: 2.5
Presentation Pattern: Every semester
E-Learning: - Learning is done ENTIRELY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. There are no face-to-face sessions. If the course has an exam component, this will be administered on-campus. To be confirmed