Singapore University of Social Sciences

Sales Management

Sales Management (MKT352)

Applications Open: 01 April 2020

Applications Close: 31 May 2020

Next Available Intake: July 2020

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: $1378 View More Details on Fees

Area of Interest: Business Administration

Schemes: Lifelong Learning Credit (L2C)

Funding: To be confirmed

School/Department: School of Business


MKT352 Sales Management covers the complex and challenging responsibilities of sales management in the 21st century. The course structure covers: (1) formulation of the sales programme where the planning of the sales involves an integration with other elements in the marketing strategy; 2) implementation of the sales programme which involves selection, training, development and compensation; and 3) evaluation and control of the sales programme to ensure proper monitoring and evaluation of sales force performance.

Level: 3
Credit Units: 5
Presentation Pattern: Every July


  • Introduction to Sales Management and its Evolving Roles
  • The Selling Process
  • Sales Forecasting and Budgeting
  • Sales Force Planning and Organising
  • Recruiting and Selecting the Sales Force
  • Training the Sales Force
  • Sales Force Leadership
  • Sales Force Motivation
  • Sales Force Compensation
  • Sales Volume, Costs, and Profitability Analysis
  • Sales Force Performance Evaluation
  • Ethical sales practices

Learning Outcome

  • Analyse the personal selling function.
  • Examine the strategic role of the sales function
  • Compare the skills required for selling and sales management
  • Discuss the key factors in establishing and maintaining high morale in the sales force
  • Develop an effective sales force.
  • Appraise performance of the sales force
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