Singapore University of Social Sciences

Retail Management

Retail Management (MKT353)

Applications Open: 01 May 2024

Applications Close: 15 June 2024

Next Available Intake: July 2024

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: $1391.78 View More Details on Fees

Area of Interest: Business Administration

Schemes: Alumni Continuing Education (ACE)

Funding: To be confirmed

School/Department: School of Business


MKT353 Retail Management aims to enhance the understanding of principles of traditional and contemporary retail strategies. In this course, students will learn fundamentals of retail theories as well as contemporary marketing practices. The course discusses the importance of technology and digital retailing, multi-channel and omni-channel strategy. It also examines retail market strategies, consumer behavior in retail, merchandising, retail pricing and communication strategies.

Level: 3
Credit Units: 5
Presentation Pattern: Every July


  • Overview and basic understanding of retail management
  • Strategic retail management process
  • Elements of digital retailing
  • Multichannel and omni-channel retailing
  • Mobile and social retailing
  • Retail location decisions
  • Trade area analysis and selection
  • Merchandise management process
  • Retail pricing strategies
  • Consumer buying decision processes in retail context
  • Communication through new and traditional media channels
  • Retail customer relationship management programs
  • Collection and analysis of customer shopping data

Learning Outcome

  • Develop an understanding of the 7C framework of digital retailing
  • Appraise the various multi-channel and omni-channel retail strategies
  • Plan and define retail strategy
  • Evaluate the buying decision process for retail patronage
  • Demonstrate essential proficiency in written and verbal communication skills
  • Apply the retail management knowledge and information to recommend retail strategies in particular scenarios
Back to top
Back to top