Singapore University of Social Sciences

Sustainability Marketing

Sustainability Marketing (MKT366)


This course develops a sustainability-oriented vision of marketing and the knowledge and skills ecessary to successfully market sustainable products and services. With an in-depth analysis of socio-environmental priorities and an integration of social, ethical and environmental values into marketing strategy development, marketing can go beyond serving business priorities to contribute to the transformation of society into a more sustainable one. At the end of the course, students will be able to understand the key elements of developing a successful marketing strategy and branding approach for a sustainable market offering. The course also reviews global trends and issues that influence sustainable product success. Topics covered provide the basis for students to construct solutions that are information-driven, resilient and sustainable.

Level: 3
Credit Units: 5
Presentation Pattern: EVERY JAN


  • Elements of sustainable marketing
  • Role of information in sustainable solution design
  • Sustainable issues and opportunities
  • Business logic for sustainability
  • Corporate social responsibility
  • Social enterprises
  • Sustainable products
  • Sustainable channel networks
  • Sustainable marketing communications
  • Sustainable pricing
  • Sustainability reporting
  • The future of sustainability marketing

Learning Outcome

  • Evaluate how a sustainability-oriented vision of marketing can be used to create solutions that benefit the organisation and society.
  • Examine socio-ecological issues and their impact on marketing.
  • Analyse information requirements for sustainability marketing solutions.
  • Discuss the future of sustainability in marketing.
  • Formulate sustainability marketing objectives and strategies.
  • Construct the sustainability marketing mix.
Back to top
Back to top