Singapore University of Social Sciences

Digital Marketing Practicum

Digital Marketing Practicum (MKT369)


MKT369 Digital Marketing Practicum is designed to give students practical experience working with current digital marketing tools. The course is designed to follow the workflow of a typical digital marketing project and cover essential digital marketing tools in this process. The course takes a highly applied and hands-on approach and requests students to utilise these digital tools on a real company and develop a detailed proposal for their group work.

Level: 3
Credit Units: 5
Presentation Pattern: Every January


  • Digital Marketing Key Concepts
  • Digital macro and micro environment
  • Define Business Objectives and Models
  • Digital Branding Strategy and Campaign Planning
  • Digital Product and Pricing Strategy
  • Multichannel Distribution Strategy
  • Digital Communication Strategy
  • Multimedia Storytelling
  • Customer Relationship Management in the Digital World (CX software and tools)
  • Digital Marketing Analytics
  • Business Ethics and Consumer Protection in the Digital Space
  • Trends in Digital Marketing

Learning Outcome

  • Apply digital marketing tools
  • Develop digital marketing mix strategies
  • Implement digital CRM and analytics strategies
  • Practice digital storytelling and sustainable marketing
  • Demonstrate proficiency in written and verbal communications and digital production skills
  • Apply the essential marketing management knowledge and interpersonal skills to work effectively in a team
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