Digital Marketing Practicum

Synopsis

MKT369 Digital Marketing Practicum is designed to give students practical experience working with current digital marketing tools. The course is designed to follow the workflow of a typical digital marketing project and cover essential digital marketing tools in this process. The course takes a highly applied and hands-on approach and requests students to utilise these digital tools on a real company and develop a detailed proposal for their group work. The six three-hour sessions for this course are presented across 10 weeks and span both Terms 1 and 2 of the semester.

Level: 3
Credit Units: 5
Presentation Pattern: Every January

Topics

Digital Marketing Key Concepts
Digital macro and micro environment
Define Business Objectives and Models
Digital Branding Strategy and Campaign Planning
Digital Product and Pricing Strategy
Multichannel Distribution Strategy
Digital Communication Strategy
Multimedia Storytelling
Customer Relationship Management in the Digital World (CX software and tools)
Digital Marketing Analytics
Business Ethics and Consumer Protection in the Digital Space
Trends in Digital Marketing

Learning Outcome

Apply digital marketing tools
Develop digital marketing mix strategies
Implement digital CRM and analytics strategies
Practice digital storytelling and sustainable marketing
Demonstrate proficiency in written and verbal communications and digital production skills
Apply the essential marketing management knowledge and interpersonal skills to work effectively in a team

Full-time Programmes Part-time Programmes / CET Courses

Singapore University of Social Sciences

Digital Marketing Practicum