Singapore University of Social Sciences

Social Media Marketing in Practice

Social Media Marketing in Practice (MKT555)


The objective of MKT555 Social Media Marketing in Practice is to equip students with the practical skills of implementing a social media ecosystem. Specifically, students will acquire hands-on skills such as designing a website and a YouTube channel, creating an ad on Facebook, Instagram, and LinkedIn, learn how to target and re-target their audiences, and synthesize these platforms to form an integrated system. As the course is conducted in workshop style, students will be required to bring their laptops to have a hands-on experience. Along the 3-week course, students are also encouraged to complete the Social Media Certificate course provided by HubSpot Academy to complement the in-class experience. Upon completing this course, the students will have a deeper understanding on the benefits of social media marketing and possess the practical skills to set up a basic social media ecosystem for businesses.

Level: 5
Credit Units: 2.5
Presentation Pattern: EVERY REGULAR SEMESTER


  • Introduction to Social Media Marketing
  • Designing a relevant website and a YouTube channel
  • Understanding Facebook and Instagram, and advertising on these platforms
  • Understanding LinkedIn and advertising on this platform
  • Preparation of Social Media Certification Course on HubSpot Academy
  • Constructing a working social media ecosystem

Learning Outcome

  • Critique the relevance of social media marketing
  • Assess how different social media platforms can be used to enhance marketing effectiveness.
  • Evaluate the usefulness of integrating commonly used social media platforms
  • Design effective advertisements across different social media platforms.
  • Appraise the components of a social media ecosystem.
  • Construct a working social media system for different business environments.
  • Appraise how commonly used social media platforms can benefit businesses.
  • Create micro-targeted advertisements on commonly used social media platforms.
  • Construct a basic social media ecosystem.
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