Singapore University of Social Sciences

Marketing for the Future Economy focuses on providing students with marketing management principles that are needed by successful marketing managers. The course is structured to enable students to understand the key decision-making processes involved when formulating, implementing and controlling marketing programmes and utilize relevant marketing strategies and methods to analyze and solve real-world decision-making problems. Topics selected are based on the strategic marketing decisions marketers need to make in today’s business world as well as practical applications of marketing strategies and methods to solve key business decisions based on case analysis. These include understanding segmentation, targeting and positioning; how individual consumers and organisations make decisions in a digitally networked world; strategies involving the marketing mix in changing market situations; how organizations enhance user experience through innovating products/services; and marketing case analysis to identify and analyze marketing practices and propose feasible marketing programmes.