Singapore University of Social Sciences

Applied Research Project in Marketing

Applied Research Project in Marketing (MKT688)

Applications Open: To be confirmed

Applications Close: To be confirmed

Next Available Intake: To be confirmed

Course Types: To be confirmed

Language: English

Duration: 12 months

Fees: To be confirmed

Area of Interest: Business Administration

Schemes: To be confirmed

Funding: To be confirmed

School/Department: School of Business


This course allows graduate student from digital marketing programme to apply the knowledge and skills they have learnt from the programme to work on a real business problem in a systematic and research-based approach. A project on topics related to digital marketing should be produced to report the planning, implementation, and recommendations of various digital marketing activities. Students have to work closely with a business or an organisation to carry out the project. A supervisor will be assigned to the student to advise the project from period to period. The student is expected to present and defend their project at different stages.

Level: 6
Credit Units: 10
Presentation Pattern: EVERY REGULAR SEMESTER


  • Problem Identification
  • Assessment of the current digital practices and facilities
  • Market research based on first/second hand data
  • Competitive analysis
  • Campaign goal setting
  • Digital marketing plan
  • Digital marketing channel assessment and selection
  • Digital marketing budget estimation and allocation
  • Digital content strategy
  • Digital marketing content creation
  • Performance metrics
  • Conclusion and recommendation

Learning Outcome

  • Evaluate the digital marketing environment of a business
  • Assess the efficacy of different digital marketing channels
  • Appraise the digital marketing campaign with relevant metrics
  • Formulate a digital marketing plan that helps to achieve the business goal
  • Propose digital marketing recommendations based on facts and evidences
  • Create content for different digital marketing channels
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