Singapore University of Social Sciences

Applied Psychology of User Experience

Applied Psychology of User Experience (PSY377)

Applications Open: To be confirmed

Applications Close: To be confirmed

Next Available Intake: To be confirmed

Course Types: To be confirmed

Language: English

Duration: 6 months

Fees: To be confirmed

Area of Interest: Business Administration, International Trade, Science and Technology

Schemes: To be confirmed

Funding: To be confirmed

School/Department: School of Humanities & Behavioural Sciences


The American Psychological Association named user experience (UX) as one of the 10 top trends in psychology for 2020 (DeAngelis, 2020). Some best practices for UX testing include conducting a pilot study, recruiting participants who resemble your target population, remaining as hands-off as possible during testing, analysing multiple sources of data, and debriefing participants after testing. These are all typical considerations for a psychological study. Similarly, the issues UX professionals are interested in (e.g., Why do people quit while signing up for an online service? What motivates frequent library visitors?) are regularly rooted in psychology. This course focuses on the role of psychology in shaping UX. Students will learn how to identify, examine, and apply specific psychological principles in UX.

Level: 3
Credit Units: 5
Presentation Pattern: Every January
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.


  • Psychological needs
  • Emotion and Personality
  • User personas
  • Measuring for User Experiences
  • User Interviews
  • User journeys
  • Perception and Gestalt principles
  • Sensory, working, and long-term memory
  • Learning and conditioning
  • Decision making
  • Deploying persuasive experiences
  • Social influences of experiences

Learning Outcome

  • Demonstrate the importance of psychology in determining UX
  • Appraise key theoretical perspectives underlying UX
  • Analyse the role of psychology in understanding UX
  • Identify the underlying psychological forces driving specific user experiences
  • Explain the theoretical underpinnings of specific user experience decisions
  • Apply relevant psychological theories and concepts to improve specific user experiences
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