TNT511 E-Commerce and Website Internationalisation and Localisation introduces students to two important concepts in digital marketing: internationalisation and localisation. Internalisation is a process of designing a product, service or content in such a way that it can be adapted to different languages and markets without requiring major engineering changes. Internationalisation precedes localisation, a process of adapting a product, service or content to a different language spoken in the target market. In this course, students will learn basic concepts of localisation, including workflows, roles and tools, and understand the importance of cultural adaptation and engaging language. Transcreation will be an important strategy of localisation for digital marketing. In addition, students will acquire technology skills including core web abilities and computer programming languages. At the end of the course, students will apply these skills, together with their knowledge of language and culture, to developing localised web stores or websites that can effectively connect with customers in a specific market or region.
Credit Units: 5
Presentation Pattern: Every July
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.