Singapore University of Social Sciences

Advanced Design Studio: Research and Design

Applications Open: To be confirmed

Applications Close: To be confirmed

Next Available Intake: To be confirmed

Course Types: To be confirmed

Language: English

Duration: 12 months

Fees: To be confirmed

Area of Interest: Digital Media

Schemes: To be confirmed

Funding: To be confirmed


Synopsis

The aim of this course is to introduce students to psychological/sociological concepts and analytical techniques of consumer behaviour in the context of contemporary lifestyles. Student will also be able to execute brand audits and develop their visual conceptualisation capabilities.

Level: 3
Credit Units: 20
Presentation Pattern: Every January

Topics

  • Brand & Cultural Research Approach
  • Brand, Ethnographic Interview & Textual Analysis
  • Case Study
  • Case Study & Textual Analysis
  • Fashion, Sports, Lifestyle & Brand
  • Brand Audit Project
  • Country-ness & Brand Audit Project: Focus Group Discussion
  • Country-ness & Brand Audit Project : Textual Analysis
  • Country-ness, Identity and Meaning
  • 360 Brand Audit Report
  • Brand Audit
  • Brand Discussion, Ethnographic Interview & Textual Analysis
  • Social Cultural Narrative & Textual Analysis
  • Fashion, Sports, Lifestyle, Brand & Textual Analysis
  • Lifestyle Branding Advocacy
  • Country-ness & Brand Audit Group Project
  • Country-ness & Brand Audit Individual Project
  • Brand Experience & Meaning

Learning Outcome

  • Discuss the concept of a brand from a cultural approach
  • Differentiate various brand analysis techniques
  • Discuss the concept of a brand from a lifestyle approach
  • Discuss the concepts and approaches of a brand audit
  • Execute a brand audit from a cultural approach
  • Execute a brand audit from a lifestyle approach
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