Capstone Project (VIS499)

This research-based course consolidates the student's overall learning from the programme through the applications of key business skills and artistic techniques towards a visual communication project that addresses the specific needs of a particular business sector such as marketing, advertising, media and communication.

• Course overview; choosing a topic, framing a research question and conducting a literature review
• Quantitative & Qualitative Research methods: collecting, managing and interpreting data from the survey
• Hypothetical survey analysis of a brand in specific market. Role-play the survey and carry out mock-presentation of the findings
• Preparing the research proposal and drafting questionnaires. Field work on collection and analysis of data, scheduling final report progression
• Research subject: From topic to question and finding the answers
• Research Method I: Scope of visual culture and communication research
• Research Method II: presenting a logical framework for research statement

• Review the literature on a topic and frame a suitable research question
• Devise a research methodology to investigate your research question
• Undertake data collection and analyse gathered data
• Demonstrate competency in research report writing
• Hypothesize a communication narrative and marketing strategy for the purpose of creating a brand or corporate image, an advertising campaign, or a media strategy