Singapore University of Social Sciences

Growing Your Small Business

Growing Your Small Business (CET137)

Applications Open: 04 February 2024

Applications Close: 26 October 2024

Next Available Intake: 09 November 2024

Course Types: Short Course, SkillsFuture Series

Language: English

Duration: 2 days

Fees: $1400

Area of Interest: Management, Business Administration, International Trade, Finance

Schemes: To be confirmed

Funding: SkillsFuture

School/Department: SUSS Academy

Level: Basic
Duration: 2 days
Dates: 9 and 16 November 2024
Venue: Singapore University of Social Sciences
Minimum number to run: 20 participants (To be updated by SUSS)


In this course you will be taught how to understand your business better. The course will provide knowledge enabling you to grow your business to the next level. The course will start with having participants understand and identify the unique selling point of their product/service and their critical success factor(s).

The course will help participants in growing their micro/small business and sustain it.

Who Should Attend

Micro and small business owners managing their own business. This course is useful for owners of small home-based businesses, as well as owners of small owner managed enterprises (SOME).


  • Understanding your business: Unique selling point and Critical Success factors
  • Growing your market
  • Knowing your costs
  • Strategic Pricing
  • Managing Cash Flow
  • Managing Constraints


A. Knowledge and Understanding (Theory Component)

By the end of this course, you should be able to:

  • List unique selling point of product/service.
  • Identify the business critical success factors.
  • Discuss how to grow the market.
  • Describe the complexities of costing. Evaluate different pricing strategies

B. Key Skills (Practical Component)

By the end of this course, you should be able to:

  • Demonstrate knowledge of the critical success factors.
  • Apply suitable pricing strategy.
  • Review cash flow statements effectively.
  • Develop a financial budget.
  • Identify and manage constraints.
  • Apply break even costing analysis.
  • Apply expansion strategy.


Day 1
09:00 - 09:30Course overview
09:30 - 11:00

Understanding your business: Unique selling point and critical success factors

11:00 - 11:15Break
11:15 - 12:30Growing your market
12:30 - 13:30Lunch
13:30 - 16:00Knowing your costs I
16:00 - 16:15Afternoon tea break
16:15 - 18:00Knowing your costs II
Day 2
09:00 - 11:00Strategic pricing
11:00 - 11:15Break
11:15 - 12:30Managing cash flow
12:30 - 13:30Lunch
13:30 - 16:00Managing constraints
16:00 - 16:15Break
16:15 - 17:00Where to go from here
17:00 - 18:00Assessment presentations


  • Individual Presentation
    (Assessment will be a 5 to 10 min presentation by participants identifying one issue/constraint they have in their business and what they learnt during the course can be put to use to help solve that issue/constraint)


  • Attendees should have prior business experience.
  • Attendees have to bring along their own laptop.

About the Trainer

Ameen is currently Head of Applied Projects at SUSS. At the age of 20 he graduated from Ain Shams University (Cairo) with a 4year B.Com (Accounting) degree. He obtained his MSc in Accounting and Finance from London School of Economics and his PhD from University of Warwick.

Ameen is a Fellow Chartered Accountant; trained and worked in KPMG England and later Ernst & Young in Singapore. He left the audit practice as audit manager in 1991 to join National University of Singapore (NUS) Business School as lecturer.

He left NUS in 2003 to focus on his F&B business (Café Le Caire) and his consulting under Ameen Talib & Associates. Ameen had been in business for over 16 years. Ameen had also been strategic planning director and the Chief Executive Officer (CEO) of a manufacturing company in Thailand. Ameen has conducted trainings and/or consulting in various countries.

Application Procedures

Please submit the following documents to

  1. Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
  2. Application form

Course Fee

Course Fee for $1400

1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2 Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

  • Participants are required to achieve at least 75% attendance and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
  • The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice. Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.

For clarification, please contact the SUSS Academy via the following:

Telephone: +65 6248 0263
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