Singapore University of Social Sciences


Pricing (CET228)

Applications Open: 30 September 2020

Applications Close: 27 February 2021

Next Available Intake: 13 March 2021

Course Types: Short Course, SkillsFuture Series

Language: English

Duration: 1 day

Fees: $700

Area of Interest: Finance, Business Administration, International Trade, Management

Schemes: Lifelong Learning Credit (L2C)

Funding: SkillsFuture

School/Department: Centre for Continuing & Professional Education

Level: Intermediate
Duration: 1 day
Venue: Singapore University of Social Sciences
Minimum number to run: 20 participants (To be updated by SUSS)


Maintaining profitability is the major goal of businesses. Profitability is impacted by the revenue and costs of running business. Business sales revenue is greatly influenced by its pricing strategy.

In this course we examine how pricing products can drive revenue? What do different prices mean? Do prices convey any specific message to customers? How to increase (maximize) our profits by adopting the right pricing strategy?

This course will look at pricing from economics and marketing perspectives, as well as business strategy perspective. This course will enable participants to make knowledgably decisions with regard to pricing their products.

Who Should Attend

All Micro and Small-owner-managed-enterprise owners and managers.


  • Different Pricing Methodologies
  • Costing and cost allocations
  • Product profitability
  • Pricing as marketing tool
  • Pricing as strategic tool


A. Knowledge and Understanding (Theory Component)

By the end of this course, you should be able to:

  • Identify different pricing methodology
  • Explain basic cost allocations
  • Discuss pricing as a marketing tool
  • Discuss pricing as a business strategy tool

B. Key Skills (Practical Component)

By the end of this course, you should be able to:

  • Demonstrate application of the right pricing strategy/methodology
  • Implement the pricing decision on the business strategy


Day 1
09:00 - 09:30Course overview
09:30 - 11:00

What should price be

11:00 - 11:15Break
11:15 - 12:30What is cost in cost plus!
12:30 - 13:30Lunch
13:30 - 16:00Marketing perspective of pricing
16:00 - 16:15Break
16:15 - 17:30Pricing as a business strategy
17:30 – 18:00Assessment


  • Written Quiz


  • Attendees should have a basic understanding of business operations.
  • Attendees have to bring along their own laptop.

About the Trainer

Ameen is currently Head of Applied Projects at SUSS. At the age of 20 he graduated from Ain Shams University (Cairo) with a 4year B.Com (Accounting) degree. He obtained his MSc in Accounting and Finance from London School of Economics and his PhD from University of Warwick.

Ameen is a Fellow Chartered Accountant; trained and worked in KPMG England and later Ernst & Young in Singapore. He left the audit practice as audit manager in 1991 to join National University of Singapore (NUS) Business School as lecturer.

He left NUS in 2003 to focus on his F&B business (Café Le Caire) and his consulting under Ameen Talib & Associates. Ameen had been in business for over 16 years. Ameen had also been strategic planning director and the Chief Executive Officer (CEO) of a manufacturing company in Thailand. Ameen has conducted trainings and/or consulting in various countries.

Ameen has published extensively in Academic journals including International Journal of Accounting, International Journal of Business Studies, Accounting Research Journal, Education Economics, Higher Education Review, Higher Education Quarterly and Public Management Review. He has also written a book on Managerial Economics and on Motivation Models.

Application Procedures

Please submit the following documents to

  1. Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
  2. Application form

Course Fee

International ParticipantsS'poreans (aged below 40) and PRsSkillsFuture Mid-Career Enhanced Subsidy1
(S'poreans aged 40 and above)
Enhanced Training Support for SMEs2
Full Course fee (A)$700$700$700$700
SSG grant (70%) (B)-($490)($490)($490)
Nett course fee (A) - (B) = (C)$700$210$210$210
7% GST on nett course fee (D)$49$14.70$14.70$14.70
Total nett course fee payable, including GST (C) + (D) = (E)$749.00$227.70$227.70$227.70
Less additional funding if eligible under various schemes (F)--($140)($140)
Total nett course fee payable, including GST, after additional funding from the various funding schemes (E) - (F) = (G)$749$224.70$84.70$84.70

1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2 Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

  • Participants are required to achieve at least 75% attendance and/or sit and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
  • Participants are required to complete all surveys and feedbacks related to the course
  • The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice.
  • Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice

For clarification, please contact the Centre for Continuing and Professional Education (CCPE) via the following:

Telephone: +65 6248 0263
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