Level: Intermediate
Duration: 2 days
Venue: Singapore University of Social Sciences
Minimum number to run: 25 participants (To be updated by SUSS)
In this course, we will provide a comprehensive view of personal branding using social media – LinkedIn's profile, content sharing, and thought leadership capabilities. The course will share with participants tactics, organic digital presence, profile-building et cetera to get noted by social media users including those from recruiters, business users and peers.
We will also share examples from real LinkedIn users.
Fresh or recent graduates looking to grow in their career or entrepreneurial activities.
- Write the most strategic and impactful headline and summary.
- Learn best practices for each profile section (and also see real examples).
- Be found online > increase the likelihood of being contacted by recruiters and sales prospects.
A. Knowledge and Understanding (Theory Component)
At the end of this course, participants should be able to:
- Select and prioritize the best personal brand attributes for you, your career and business
- Create more strategic assignments and business opportunities
B. Key Skills (Practical Component)
At the end of this course, participants should be able to:
- Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag.
- Measure your progress.
| Time | Agenda |
|---|
| Day 1 |
| 09:00 - 09:30 | Course overview |
| 09:30 - 10:30 | Overview of personal branding |
| 10:30 - 10:45 | Break |
| 10:45 - 12:00 | Profile development |
| 12:00 - 13:00 | Lunch |
| 13:00 - 15:30 | Profile development |
| 15:30 - 15:45 | Break |
| 15:45 - 17:00 | Exercise |
| 17:00 - 17:30 | Assessment |
| Day 2 |
| 09:00 - 09:30 | Course overview |
| 09:30 - 10:30 | Content creation |
| 10:30 - 10:45 | Break |
| 10:45 - 12:00 | Content publishing |
| 12:00 - 13:00 | Lunch |
| 13:00 - 15:30 | Connecting with the right audience |
| 15:30 - 15:45 | Break |
| 15:45 - 17:00 | Exercise |
| 17:00 - 17:30 | Assessment |
* Subject to change- Attendees should have a basic understanding of LinkedIn
- Attendees have to bring along their own laptop
- Attendees are required to have a LinkedIn account prior to the workshop
Joe Escobedo is the author of "Asian Growth Stories". He has presented to and/or trained over 7,000 executives from around the world, from countless Fortune 1000 brands, on building and managing their brands through digital. He has been a contributor for Forbes, Inc, HuffPost and other top-tier media. His articles have garnered over 1 million views.
He was awarded the "Most Influential Global Marketing Leader" at the World Marketing Congress in 2017 and rated as the #1 speaker at the 2018 ASEAN CMO conference.
Please submit the following documents to cet@suss.edu.sg:
- Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
- Application form
1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2 Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.
- Participants are required to achieve at least 75% attendance and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
- Participants are required to complete all surveys and feedbacks related to the course.
- The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice.
- Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice
For clarification, please contact the SUSS Academy via the following:
Telephone: +65 6248 0263
Email:
CET@suss.edu.sg