Singapore University of Social Sciences

Build Your Professional Brand and Get the Most out of LinkedIn

Build Your Professional Brand and Get the Most out of LinkedIn (CET246)

Applications Open: 08 May 2023

Applications Close: 03 July 2023

Next Available Intake: 17 July 2023

Course Types: Short Course

Language: English

Duration: 2 days

Fees: $1400

Area of Interest: Digital Media

Schemes: To be confirmed

Funding: SkillsFuture

School/Department: Centre for Continuing & Professional Education

Dates: 17 & 18 July 2023
Level: Intermediate
Duration: 2 days
Venue: Singapore University of Social Sciences
Minimum number to run: 25 participants (To be updated by SUSS)


In this course, we will provide a comprehensive view of personal branding using social media – LinkedIn's profile, content sharing, and thought leadership capabilities. The course will share with participants tactics, organic digital presence, profile-building et cetera to get noted by social media users including those from recruiters, business users and peers.

We will also share examples from real LinkedIn users.

Who Should Attend

Fresh or recent graduates looking to grow in their career or entrepreneurial activities.


  • Write the most strategic and impactful headline and summary.
  • Learn best practices for each profile section (and also see real examples).
  • Be found online > increase the likelihood of being contacted by recruiters and sales prospects.

Learning Outcomes

A. Knowledge and Understanding (Theory Component)

At the end of this course, participants should be able to:

  • Select and prioritize the best personal brand attributes for you, your career and business
  • Create more strategic assignments and business opportunities

B. Key Skills (Practical Component)

At the end of this course, participants should be able to:

  • Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag.
  • Measure your progress.

Tentative Schedule*

Day 1
09:00 - 09:30Course overview
09:30 - 10:30Overview of personal branding
10:30 - 10:45Break
10:45 - 12:00Profile development
12:00 - 13:00Lunch
13:00 - 15:30Profile development
15:30 - 15:45Break
15:45 - 17:00Exercise
17:00 - 17:30Assessment
Day 2
09:00 - 09:30Course overview
09:30 - 10:30Content creation
10:30 - 10:45Break
10:45 - 12:00Content publishing
12:00 - 13:00Lunch
13:00 - 15:30Connecting with the right audience
15:30 - 15:45Break
15:45 - 17:00Exercise
17:00 - 17:30Assessment
* Subject to change


  • Group Presentation


  • Attendees should have a basic understanding of LinkedIn
  • Attendees have to bring along their own laptop
  • Attendees are required to have a LinkedIn account prior to the workshop

Trainer's Profile

Joe EscobedoJoe Escobedo is the author of "Asian Growth Stories". He has presented to and/or trained over 7,000 executives from around the world, from countless Fortune 1000 brands, on building and managing their brands through digital. He has been a contributor for Forbes, Inc, HuffPost and other top-tier media. His articles have garnered over 1 million views.

He was awarded the "Most Influential Global Marketing Leader" at the World Marketing Congress in 2017 and rated as the #1 speaker at the 2018 ASEAN CMO conference.

Application Procedures

Please submit the following documents to

  1. Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
  2. Application form

Course Fee

Course Fee for $1400

1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2 Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees. 

  • Participants are required to achieve at least 75% attendance and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
  • Participants are required to complete all surveys and feedbacks related to the course.
  • The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice.
  • Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice

For clarification, please contact the Centre for Continuing and Professional Education (CCPE) via the following:

Telephone: +65 6248 0263
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