Singapore University of Social Sciences

Branding Strategies & Planning Using Social Media (CET307)

Applications Open: To be confirmed

Applications Close: To be confirmed

Next Available Intake: To be confirmed

Course Types: Short Course, SkillsFuture Series

Language: English

Duration: 2 days

Fees: To be confirmed

Area of Interest: Business Administration

Schemes: Lifelong Learning Credit (L2C)

Funding: SkillsFuture

Level: Advance
Venue: Singapore University of Social Sciences
Minimum number to run: 25 participants (To be updated by SUSS)


Students develop and launch a social media plan with a focus on branding, and analyze how social media impacts the branding efforts. Learn how to define social media communication strategies and manage Social Media Optimisation (SEO).

Who Should Attend

  • Marketing directors and managers
  • Brand directors and managers
  • Social media / community managers
  • PR / communications directors and managers
  • Content marketing directors and managers


  • Social media framework & strategies
  • Social media management
  • Social media monitoring & analytics
  • Social media best practices
  • Integrating social media, branding & SEO

* Topics may change per the Instructor’s discretion.

Learning Outcomes

A. Knowledge and Understanding (Theory Component)

At the end of this course, participants should be able to:

  • Identify the different uses of various social media platforms
  • Discuss their rationale for selecting a certain social media channel
  • Report on the effectiveness of their social media marketing efforts

B. Key Skills (Practical Component)

At the end of this course, participants should be able to:

  • Develop a social media strategy
  • Employ the lessons learn to build awareness and/or drive leads for their business
  • Evaluate the success of their social media efforts


Day 1
08:30 – 09:00Course Overview
09:00 – 10:30Overview Of Social Media, Branding & SEO In 2019
10:30 – 10:45Break
10:45 – 12:00Social Media Best Practices
12:00 – 13:00Lunch
13:00 – 15:30Social Media Case Studies & Real-Life Examples
15:30 – 15:45 Break
15:45 – 17:00Exercises and activities
17:00 – 17:30Assessment
Day 2
08:30 – 09:00Quiz
09:00 – 10:30Questions & Learnings From Day 1
10:30 – 10:45Break
10:45 – 12:00Combining Social + Branding + SEO
12:00 – 13:00Lunch
13:00 – 15:30In-class Assignment
15:30 – 15:45 Break
15:45 – 17:00Student’s Presentations
17:00 – 17:30Assessment


End of Course Assignment


  • Attendees must have a basic understanding of social media, branding and SEO
  • Attendees should ideally have working experience in social media, branding and SEO
  • ndees must bring along their own laptop to the class.

Trainer’s Profile

Joe Escobedo, Chief Content Officer For Fortune 1000 Brands

  • Presented to and/or trained over 7,000 executives from around the world, from countless Fortune 1000 brands, on building and managing their brands through digital.
  • 1st Forbes contributor to cover digital marketing & PR in Asia; Contributed business insights to other top-tier media, such as Inc., & HuffPost. My articles have garnered over 1 million views.
  • Awarded “Most Influential Global Marketing Leader” at the World Marketing Congress in 2017.
  • Esteemed international companies have sought my counsel, including Prudential, Scholastic, Arkadin, and RS Components.
  • Rated as the #1 speaker at the 2018 ASEAN CMO conference.

Application Procedures

Please submit the following documents to Y2V0QHN1c3MuZWR1LnNn:

  1. Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
  2. Recent payslip or income statement (For WTS scheme only)
  3. Application form

Course Fee

International ParticipantsS'poreans (aged below 40) and PRsSkillsFuture Mid-Career Enhanced Subsidy1
(S'poreans aged 40 and above)
Workfare Training Support2
(S'poreans aged 35 and above, and earn ≤ $2,000 per month)
Enhanced Training Support for SMEs3
Full Course fee (A)$1300$1300$1300$1300$1300
SSG grant (70%) (B)-($910)($910)($910)($910)
Nett course fee (A) - (B) = (C)$1300$390$390$390$390
7% GST on nett course fee (D)$91$27.30$27.30$27.30$27.30
Total nett course fee payable, including GST (C) + (D) = (E)$1391$417.30$417.30$417.30$417.30
Less additional funding if eligible under various schemes (F)--($260)($325)($260)
Total nett course fee payable, including GST, after additional funding from the various funding schemes (E) - (F) = (G)$1391$417.30$157.30$92.30$157.30

1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2 Workfare Training Support: Singaporeans aged 35 and above (13 years and above for Persons with Disabilities) and earning not more than $2,000 per month may enjoy subsidies up to 95% of the course fees.
3 Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

  • Participants are required to achieve at least 75% attendance and/or sit and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
  • The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice. Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.

For clarification, please contact the Centre for Continuing and Professional Education (CCPE) via the following:

Telephone: +65 6248 0263 Email: Q0VUQHN1c3MuZWR1LnNn
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