Singapore University of Social Sciences

Branding Strategies & Planning Using Social Media

Branding Strategies & Planning Using Social Media (CET307)

Applications Open: 18 January 2024

Applications Close: 25 April 2024

Next Available Intake: 9 May 2024

Course Types: Short Course, SkillsFuture Series

Language: English

Duration: 2 days

Fees: $1300

Area of Interest: Business Administration

Schemes: To be confirmed

Funding: SkillsFuture

School/Department: Centre for Continuing & Professional Education

Dates: 9-10 May 2024, 13-14 Aug 2024, and 25-26 Nov 2024
Level: Advance
Duration: 2 days
Venue: Singapore University of Social Sciences
Minimum number to run: 25 participants (To be updated by SUSS)


Students develop and launch a social media plan with a focus on branding, and analyze how social media impacts the branding efforts. Learn how to define social media communication strategies and manage Social Media Optimisation (SEO).

Who Should Attend

  • Marketing directors and managers
  • Brand directors and managers
  • Social media / community managers
  • PR / communications directors and managers
  • Content marketing directors and managers


  • Social media framework & strategies
  • Social media management
  • Social media monitoring & analytics
  • Social media best practices
  • Integrating social media, branding & SEO

* Topics may change per the Instructor’s discretion.

Learning Outcomes

A. Knowledge and Understanding (Theory Component)

At the end of this course, participants should be able to:

  • Identify the different uses of various social media platforms
  • Discuss their rationale for selecting a certain social media channel
  • Report on the effectiveness of their social media marketing efforts

B. Key Skills (Practical Component)

At the end of this course, participants should be able to:

  • Develop a social media strategy
  • Employ the lessons learn to build awareness and/or drive leads for their business
  • Evaluate the success of their social media efforts


Day 1
08:30 – 09:00Course Overview
09:00 – 10:30Overview Of Social Media, Branding & SEO In 2019
10:30 – 10:45Break
10:45 – 12:00Social Media Best Practices
12:00 – 13:00Lunch
13:00 – 15:30Social Media Case Studies & Real-Life Examples
15:30 – 15:45 Break
15:45 – 17:00Exercises and activities
17:00 – 17:30Assessment
Day 2
08:30 – 09:00Quiz
09:00 – 10:30Questions & Learnings From Day 1
10:30 – 10:45Break
10:45 – 12:00Combining Social + Branding + SEO
12:00 – 13:00Lunch
13:00 – 15:30In-class Assignment
15:30 – 15:45 Break
15:45 – 17:00Student's Presentations
17:00 – 17:30Assessment


End of Course Assignment


  • Attendees must have a basic understanding of social media, branding and SEO
  • Attendees should ideally have working experience in social media, branding and SEO
  • Attendees must bring along their own laptop to the class.

Trainer’s Profile

Joe Escobedo, Chief Content Officer For Fortune 1000 Brands

  • Presented to and/or trained over 7,000 executives from around the world, from countless Fortune 1000 brands, on building and managing their brands through digital.
  • 1st Forbes contributor to cover digital marketing & PR in Asia; Contributed business insights to other top-tier media, such as Inc., & HuffPost. My articles have garnered over 1 million views.
  • Awarded “Most Influential Global Marketing Leader” at the World Marketing Congress in 2017.
  • Esteemed international companies have sought my counsel, including Prudential, Scholastic, Arkadin, and RS Components.
  • Rated as the #1 speaker at the 2018 ASEAN CMO conference.

Application Procedures

Please submit the following documents to

  1. Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
  2. Recent payslip or income statement (For WTS scheme only)
  3. Application form

Course Fee

Course Fee for $1300

1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

  • Participants are required to achieve at least 75% attendance and sit and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
  • Participants are required to complete all surveys and feedbacks related to the course.
  • The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice.
  • Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.

For clarification, please contact the SUSS Academy via the following:

Telephone: +65 6248 0263
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