Singapore University of Social Sciences

Dates: 9-10 May 2024, 13-14 Aug 2024, and 25-26 Nov 2024
Level: Advance
Duration: 2 days
Venue: Singapore University of Social Sciences
Minimum number to run: 25 participants (To be updated by SUSS)

Synopsis

Students develop and launch a social media plan with a focus on branding, and analyze how social media impacts the branding efforts. Learn how to define social media communication strategies and manage Social Media Optimisation (SEO).

Who Should Attend

• Marketing directors and managers
• Brand directors and managers
• Social media / community managers
• PR / communications directors and managers
• Content marketing directors and managers
  
  

Topics*

• Social media framework & strategies
• Social media management
• Social media monitoring & analytics
• Social media best practices
• Integrating social media, branding & SEO

* Topics may change per the Instructor’s discretion.

Learning Outcomes

A. Knowledge and Understanding (Theory Component)

At the end of this course, participants should be able to:

• Identify the different uses of various social media platforms
• Discuss their rationale for selecting a certain social media channel
• Report on the effectiveness of their social media marketing efforts
  
  

B. Key Skills (Practical Component)

At the end of this course, participants should be able to:

• Develop a social media strategy
• Employ the lessons learn to build awareness and/or drive leads for their business
• Evaluate the success of their social media efforts
  
  

Schedule

Time	Agenda
Day 1
08:30 – 09:00	Course Overview
09:00 – 10:30	Overview Of Social Media, Branding & SEO In 2019
10:30 – 10:45	Break
10:45 – 12:00	Social Media Best Practices
12:00 – 13:00	Lunch
13:00 – 15:30	Social Media Case Studies & Real-Life Examples
15:30 – 15:45	Break
15:45 – 17:00	Exercises and activities
17:00 – 17:30	Assessment
Day 2
08:30 – 09:00	Quiz
09:00 – 10:30	Questions & Learnings From Day 1
10:30 – 10:45	Break
10:45 – 12:00	Combining Social + Branding + SEO
12:00 – 13:00	Lunch
13:00 – 15:30	In-class Assignment
15:30 – 15:45	Break
15:45 – 17:00	Student's Presentations
17:00 – 17:30	Assessment

Assessments

End of Course Assignment

Requirements

• Attendees must have a basic understanding of social media, branding and SEO
• Attendees should ideally have working experience in social media, branding and SEO
• Attendees must bring along their own laptop to the class.
  
  

Trainer’s Profile

Joe Escobedo, Chief Content Officer For Fortune 1000 Brands

• Presented to and/or trained over 7,000 executives from around the world, from countless Fortune 1000 brands, on building and managing their brands through digital.
• 1st Forbes contributor to cover digital marketing & PR in Asia; Contributed business insights to other top-tier media, such as Inc., & HuffPost. My articles have garnered over 1 million views.
• Awarded “Most Influential Global Marketing Leader” at the World Marketing Congress in 2017.
• Esteemed international companies have sought my counsel, including Prudential, Scholastic, Arkadin, and RS Components.
• Rated as the #1 speaker at the 2018 ASEAN CMO conference.
  
  

Application Procedures

Please submit the following documents to cet@suss.edu.sg:

1. Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
2. Recent payslip or income statement (For WTS scheme only)
3. Application form
   
   

Course Fee

¹ Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
²Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

• Participants are required to achieve at least 75% attendance and sit and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
• Participants are required to complete all surveys and feedbacks related to the course.
• The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice.
• Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.

For clarification, please contact the SUSS Academy via the following:

Telephone: +65 6248 0263
Email: CET@suss.edu.sg