You are to form a team of three to four to develop a branding strategy for a real-world leading brand. A free-of-charge workshop will be conducted for advising and coaching. A site visit will be organised to the assigned brand for you to interact with the senior executives there. A maximum of six shortlisted teams will deliver a presentation on their proposals to a judging panel of branding experts.

All submissions must be prepared in English and sent to mktchallenge@suss.edu.sg. An acknowledgment may be expected within three working days.

Submission guide to be shared during the briefing session on 5 July 2019 and to be posted on the event website after the session. 


Finalists are eligible for provisional offer of admission into the full-time Bachelor of Science in Marketing with Minor programme at SUSS (terms and conditions apply).

ChampionSGD$3,000 worth shopping vouchers
1st Runner upSGD$2,000 worth shopping vouchers
2nd Runner upSGD$1,000 worth shopping vouchers

All finalists will also receive a Certificate of Merit.

All participants will receive a Certificate of Participation. Participants who attended the site visit will receive an additional Certificate of Accomplishment.

Important Dates

Briefing and Workshop
Event Rundown:
  • Explaining the submission format requirements
  • Offering guidance on preparation of proposals
Venue: SRC4.15-4.16, Level 4, BLK C, SUSS, 461 Clementi Road, Singapore 599491
5 July 2019 (Fri), 2.30-5.30pm
Closing Date for Registration
(late registration will be considered on a case-by-case basis)
28 June 2019 (Fri)
Closing Date for Proposal Submission15 August 2019 (Wed)
Final Presentation
Venue: SUSS (TBC)
Mid-September 2019

All participants are HIGHLY ENCOURAGED to attend all events.

Back to top