Brand Challenge 2021


SUSS-Brand Challenge 2021


You are to form a team of three to five to develop a branding strategy for a real-world leading brand. A free-of-charge workshop will be conducted for advising and coaching. A maximum of eight shortlisted teams will deliver a presentation on their proposals to a judging panel of branding experts.

All submissions must be prepared in English and sent via email An acknowledgment may be expected within three working days.


Finalists are eligible for provisional offer of admission into the full-time programme Bachelor of Science in Marketing with Minor at SUSS (terms and conditions apply).

ChampionSGD$3,000 worth shopping vouchers
1st Runner upSGD$2,000 worth shopping vouchers
2nd Runner upSGD$1,000 worth shopping vouchers

Certificates will be given to all participants.

Important Dates

Briefing and Workshop

(This event may be rescheduled or replaced by virtual seminars subject to the MOE advisory on COVID-19 outbreak.)

Event Rundown:
  • Explaining the submission format requirements
  • Offering guidance on preparation of proposals
Venue: SUSS, 463 Clementi Road, Singapore 599494 or Zoom (TBC)
18 June 2021 (Fri),
Closing Date for Registration
(late registration will be considered on a case-by-case basis)
30 May 2021 (Sun)
Closing Date for Proposal Submission21 August 2021 (Sat)
Final Presentation
Venue: SUSS (TBC)
17 September 2021 (Fri)

All participants are HIGHLY ENCOURAGED to attend all events.

Winning Teams

ChampionTeam Matrix (Ngee Ann Polytechnic)
1st Runner upTeam Acros (Ngee Ann Polytechnic)
2nd Runner upTeam PRotatoes (Republic Polytechnic)


Besides the top three winning teams, five teams were awarded a Certificate of Merit.

Heartiest congratulations to all the winning teams and thank you to all teams for participating in our Brand Challenge 2021! 

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