Brand Challenge 2022

Building brands that protect our future

SUSS Brand Challenge 2022


You are to form a team of three to five to develop a branding strategy for a real-world leading brand. A free-of-charge workshop will be conducted for advising and coaching. A maximum of eight shortlisted teams will deliver a presentation on their proposals to a judging panel of branding experts.

All submissions must be prepared in English and sent via email An acknowledgment may be expected within three working days.


Finalists are eligible for a provisional offer of admission into the full-time programme Bachelor of Science in Marketing with Minor at SUSS (terms and conditions apply).

ChampionSGD$3,000 worth shopping vouchers
1st Runner upSGD$2,000 worth shopping vouchers
2nd Runner upSGD$1,000 worth shopping vouchers

Certificates will be given to all participants.

Important Dates

Closing Date for Registration
(late registration will be considered on a case-by-case basis)
31 May 2022 (Tue)
Briefing and Workshop

(This event may be rescheduled or replaced by virtual seminars subject to the MOE advisory on COVID-19 outbreak.)

Event Rundown:
  • Explaining the submission format requirements
  • Offering guidance on preparation of proposals
Venue: SUSS, 463 Clementi Road, Singapore 599494 or Zoom (TBC)
17 June 2022 (Fri),
Closing Date for Proposal Submission14 August 2022 (Sun)
Final Presentation
Venue: SUSS, 463 Clementi Road, Singapore 599494 or Zoom (TBC)
16 September 2022 (Fri)

All participants are HIGHLY ENCOURAGED to attend all events.

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