Brand Challenge 2023

Redefining Work: Navigating the Gig Economy

SUSS Brand Challenge 2023


You are to form a team of three to five to develop a branding strategy for a real-world brand. A free-of-charge workshop will be conducted for advising and coaching. A maximum of six shortlisted teams will deliver a presentation on their proposals to a judging panel of branding experts.

All submissions must be prepared in English and sent via email An acknowledgment may be expected within three working days.


Finalists are eligible for a provisional offer of admission into the full-time Bachelor of Science in Marketing with Minor programme at SUSS (terms and conditions apply).

ChampionSGD$3,000 worth shopping vouchers
1st Runner upSGD$2,000 worth shopping vouchers
2nd Runner upSGD$1,000 worth shopping vouchers

Certificates will be given to all participants.

Important Dates

Closing Date for Registration
(late registration will be considered on a case-by-case basis)
10 June 2023 (Sat)
Briefing and Workshop

(This event may be rescheduled or replaced by virtual seminars subject to the MOE advisory on COVID-19 outbreak.)

Event Rundown:
  • Explaining the submission format requirements
  • Offering guidance on preparation of proposals
Venue: Online (Zoom)
23 June 2023 (Fri),
2.30pm - 5.30pm
Closing Date for Proposal Submission6 August 2023 (Sun)
Final Presentation
Venue: Singapore University of Social Sciences 
463 Clementi Road,
Singapore 599494

9 September 2023 (Sat), 9.00am - 1.00pm

All participants are HIGHLY ENCOURAGED to attend all events.

For General Inquiries, please email

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