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2020 SUSS Cultural China Public Lecture - 2020 新跃文化中华讲座

Language, Creativity, and Innovation in Advertising – A Singapore-China Dialogue


From top left clockwise: Chair of the event Ms Woo Mun Ngan; speaker Mr Norman Tan; speaker Mr Ma Xiaobo; A/P Foo Tee Tuan, Director of Centre for Chinese Studies@SUSS. 

In its 10th year, the SUSS Cultural China Public Lecture has gone virtual, which was held on a webinar platform with simultaneous interpretation in English from Mandarin, and live streaming it on social media.



A/P Foo Tee Tuan addressing the audience in his opening speech.

To mark the 10th Anniversary of this event on 17 October 2020, A/P Foo Tee Tuan, in his opening speech, reminisced with the audience about previous editions of the lecture series, and how its scope had broadened over the years to foster understanding of Chinese communities around the world.


Mr Norman Tan, founder of OnBrand, which focuses on brand marketing, contents, and training.

Guest speakers, Mr Norman Tan from Singapore, and Mr Ma Xiaobo from China, shared their insights on the digital transformation of the advertising industry and how they had overcome contextual differences between the two culturally diverse countries. They also encouraged cross-border sharing of resources and ideas among workers and creators in the industry.


Mr Ma Xiaobo, Chief Creative Officer of SG Group and CEO of SGAD+. He believes in
“Expressing Ideas with Story” for his creative works.

The SUSS Cultural China Public Lecture is an annual event held every October, co-organised by the Singapore University of Social Sciences and Lianhe Zaobao . Topics of previous lectures were related to media, film and TV industry, culture, folk religion, cultural heritage preservation, and socio-political developments.

After the lively discussion, Ms Woo Mun Ngan, Associate Editor and Lianhe Zaobao Fukan Editor of Chinese Media Group NewsHub, joined the speakers to wrap up the Lecture and answer questions from the audience.

Some of the questions and answers covered the use of languages and vernaculars, and transcreation; how COVID-19 has affected the advertising industry; and the evolving technology and strategies to reach the masses and niche markets.

Scroll down to watch the recording of the event.










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