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Success Report: Brand Challenge 2023

We’re thrilled to announce the successful conclusion of theBrand Challenge 2023, held at the SUSS campus and organised by the Marketing Programme of SUSS. With the theme “Redefining Work: Navigating the Gig Economy”, participants showcased immense talent and creativity. This challenge attracted a remarkable pool of talent, with a total of 48 registered teams and 39 outstanding proposals.

After rounds of evaluation and competition, six teams hailing from Singapore Polytechnic, Ngee Ann Polytechnic, Nanyang Polytechnic, Temasek Polytechnic, and Republic Polytechnic emerged as finalists. The 26 students from these finalist teams, along with their family members, friends, and dedicated lecturers, gathered at the SUSS campus for the final event. This impressive turnout highlighted the significance of the Brand Challenge and the enthusiasm it generated among students and educators alike.

Congratulations to the winners of the Brand Challenge 2023! 

🏆 Champion: Team Capybara (Republic Polytechnic) 

🥈 1st Runner-Up: Team Chief Marketing Officers (Ngee Ann Polytechnic)

🥉 2nd Runner-Up: Team WoodlandsNorth Consulting Group (Republic Polytechnic)

📚 Best Insights Award: Team 5Gs (Singapore Polytechnic)

🎨 Most Creative Award: Team No Risk No Reward (Nanyang Polytechnic)

🤝 Team Spirit Award: Team Nova (Temasek Polytechnic)

A big thank you to all participants, attendees, judges (Mr. Simon Lee, Founder & Group CEO of Thatz International Pte Ltd, and Ms. Catherine Chai, L & D and Brand Consultant at Broc Consulting) and our case sponsor, Thatz International Pte Ltd, who was deeply impressed by the creative ideas proposed by the teams.

Many of our participants shared that it was a transformative learning experience for them and they are already looking forward to next year’s challenge!

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