Founded in 1908, Great Eastern is the oldest and most established life insurance group in Singapore and Malaysia. They provide insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm, Great Eastern Financial Advisors. They were named Life Insurance Company of the Year at the Asia Insurance Industry Awards in 2011 and 2013, by Asia Insurance Review.
As a LIFE company, Great Eastern goes beyond the traditional role of an insurance company to actively help customers live healthier, better and longer. This is supported by an integrated health and wellness Live Great programme, which provides wellness tools, mobile apps, health tips, workshops and events as well as exclusive privileges - that helps and rewards customers in their journey to better health.
Great Eastern and SUSS signed a Memorandum of Understanding (MOU) to jointly collaborate on a research project on Youth’s Digital Behaviours.